We are all about Advocacy and providing Successful Customers with a podium and a microphone to tell their stories and with Gainsight we now have our fingers on the "PULSE" of our customers. We can ensure that customers get the right attention at the right time. Without Gainsight it was not possible to preemptively support customer health.
Business Success Requires Customer Success
Discover how every function in your company can benefit from being more customer-centric.
Orchestrate the customer journey across every function and create clients for life by delivering great outcomes at scale.
Combine deep SaaS product analytics with personalized in-app engagements to deliver exceptional user experiences.
Capture feedback, close the loop with respondents, and discover insights to ensure an exceptional customer experience.
Customer Data Platform
An open platform that acts as a central hub for customer data systems and provides actionable insights to every employee to make better decisions in service of the customer.
Scale revenue growth through whitespace analysis, upsell and cross-sell playbooks, and streamlined renewals processes.
[Gainsight]'s been one of the best decisions we've made. Our team is now contacting customers exactly when they need proactive love rather than after they've asked for help, and our first copilot email has convinced a huge number of customers to turn on critical features with the click of one button.
Our business is very complex with lots of products, and even in that scenario, Gainsight has proved to be a great tool to help our CSMs have a holistic view of their customers and track their interactions. I'm not sure there's a situation where I wouldn't recommend it. On top of that, the support team and our CSM truly treat us like their only customer.
We recently became Gainsight customers and have had a tremendously positive experience with the company and with the system. The act of getting Gainsight up and running at our company has been so smooth and successful, it has greatly exceeded my expectations and serves as a model for how we should roll-out all of our programs.
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As a member of our Customer Success Operations team, our Client Outcomes Managers (COMs) are my #1 customer and it’s important to me to drive consistent outcomes for them (the same way they drive outcomes for their customers). So, I really take it to heart when I can’t deliver on the team’s desired outcomes or necessary processes to drive outcomes for their customers. With Gainsight CS, we’ve been able to drive strong processes around health scoring, Calls to Action (CTAs) when customer’s usage was low, and scalable Journey Orchestrator programs. However, we were lacking deep analytics on how our customer’s were using Gainsight. Through Google Analytics and a homegrown system, we were able to piece together some of the story—but we were missing the big picture. I can imagine many of you reading this have been in a similar situation and likely heard many of the same questions from your own teams: How often is a key user (admin, persona, etc.) logging into the system and what actions are they performing? It’s great to see this customer using a top feature, but I want to understand how they are using it? My customer just created a new use case for a feature, […]
Every week, I remind myself that a customer is not a company—they’re individuals. We tend to view customers as teams and organizations, personas and segments, but a customer’s actions come from their personal, human experiences. A customer is a person. Usually, the only practical way to send messages to customers is through a 1-to-many communication. A mass email blast that’s targeted through an abstraction like their segment or their company. I’ve found, though, that Gainsight PX allows me to bring my customer marketing all the way down to the level of the person, and more importantly, their human experience. We wanted to be more proactive in our Gainsight Admin enablement. A lot is on their shoulders and our goal was to make them feel more confident and motivated to solve their organization’s problem. But like I said, every customer is an individual person and no two people are the same. In this article, I’ll share how we used Gainsight PX (our product experience platform) to provide personalized support to our admins at scale and increase their adoption of our products. What my high school soccer team taught me about our admins It all starts with soccer. In high school, I was on a truly […]
Meet Hank—a 6-year old basset hound who loves to play fetch, howl for no reason, and get all the belly scratches. Hank is also a treasure trove of understanding about product analytics and feature usage. Don’t worry, this article is more than just cute pictures and GIFs of Hank (although I’d argue that might still qualify as a good way to spend your time). There’s valuable insight into product analytics in the paragraphs to follow. Your users won’t tell you what’s on their mind Let me set up the analogy a bit further. If you’re in the business of creating products or helping your customers be successful, caring for Hank is quite a similar task. There are a lot of consequences if you don’t create products and features that your customers like. They won’t use them, or they won’t be successful with them. In the end, they’ll probably stop using those unfavorable features altogether. Worst-case scenario—they’ll go to your competitors to find a better solution. Your users are like Hank and your product is like one of his many dog toys. If Hank doesn’t like a toy, he’s not going to play with it. Simple as that. Same goes with Hank […]
Thursday, August 29 | 11:00 a.m. PT (2:00 p.m. ET) Slow load times. Form after form after form. Buttons that don’t work. Is your blood boiling just thinking about them? The same could be happening to your users right now. We’ve all had our share of frustrating user experiences, but they don’t have to happen in your product. Join Agata Bugaj, Senior Director of Product Management at FullStory, as she shares tactics to find and solve points of friction in your product. In this webinar, you’ll learn how to: Identify points of friction in your product. Increase engagement and adoption Balance new feature work with frustration fixes And much more!
Where is your customer feedback going? Does it actually make it to your product roadmap? In an ideal world, customer feedback would flow from customer to customer-facing teams to the rest of the company. But it often feels like this valuable data is lost in a black hole. Eigenworks has set out to learn more about these communication workflows. Join Alex McDonnell, Client Insight Lead at Eigenworks, as he discusses part one of this study. He’ll share insights gleaned from interviews with customer success professionals about how they and other teams can improve the flow of customer feedback. In this webinar, you’ll learn: Four strategies to improve communication flows Frameworks to prioritize customer feedback How you can participate in and follow the progress of this study And much more!
The two biggest predictors of customer churn are poor onboarding and the loss of an executive sponsor. While often looked at as an unavoidable and unfortunate part of the customer journey, the loss of an executive sponsor can really be viewed as just another handoff in the onboarding and customer success process. Handoffs are a critical part of the customer journey and we’ll discuss how these materially impact the likelihood of customer satisfaction, customer success and customer churn. Join Jamie Cole, VP of Marketing and Product at Taskray, Tyler McNally, Sr. Director of Customer Success at Gainsight, and Meenal Shukla, Sr. Client Outcomes Manager at Gainsight, as they give you a detailed framework for operationalizing the handoff between Sales and CS. In this webinar, you’ll learn: A methodology for onboarding customers from the handoff through to a new executive sponsor. How to streamline the handoff from Onboarding to CS. And much more!
A comprehensive guide for Product leaders. As a part of the product function, a huge weight lies on your shoulders. You’re tasked with creating the very thing that your business is marketing, selling, and relying on to give them a competitive advantage. On top of that, you’re responsible for driving adoption and usage, but you’re distanced from your users. And how exactly are your product investments impacting the business? Bridging these gaps requires data—an abundant but under-utilized resource. With the right data and product analytics tools at your disposal, you can make educated decisions, influence stakeholders, and enhance your team’s credibility within the company. This article will provide you with a solid understanding of what product analytics is, the importance of understanding data, and how to use your product insights in ways that will directly impact your company’s goals.
80 percent of companies think they are delivering “superior experiences.” Just eight percent of customers agree. Where’s the disconnect? If each team thinks they’re doing a great job ensuring the customer experience is superior, the disconnect is most likely in the handoffs. You work in a company with many different roles, teams, departments, metrics, and objectives. But from the customer’s perspective, you’re all just one company. So how do you fix the weak joints that connect strong teams? That’s where this ebook comes in. Gainsight and Taskray present the four keys to perfecting your handoffs and creating indelible experiences and successful outcomes for your customers. Get proven tactics and best-practice strategy for improving each handoff across the customer lifecycle—from Marketing to Sales to Onboarding to CS to Account Management to Renewals and beyond. This ebook also includes a gold-standard journey mapping template and a communications checklist for handoff-related outreach. Download it today and share with your cross-functional teams!
Discover the dramatic business model changes underway in the tech industry and how these changes are acutely impacting product management. Product management leaders are faced with dramatically changing their approach to how they are leading their organizations, investing and operationalizing to drive their business’ recurring revenue engine. This paper explores the challenges TSIA member companies are facing, identifies some proven practices, and offers guidance for an effective path forward. It’s an ideal asset for SaaS or XaaS product management leaders to understand what’s to come in 2019. In this report, you will learn: The top challenges of product management leadership Trending design methodologies for successful X-as-a-service offers Best XaaS pricing strategies XaaS product management revenue growth An inside look at the current state of XaaS product management XaaS critical success metrics & KPIs