Turn Your Customers Into Your Best Growth Engine

Rally your entire company around retention, expansion, and Customer Success

The #1 Rated Customer Success Platform

Deliver successful outcomes to your customers with the top-rated Customer Success Platform on both G2Crowd and TrustRadius

We Are The Customer Success Company

Innovative companies are protecting and nurturing their most valuable asset—their customers—with the power of Gainsight's award-winning platform.

  • Gain deeper insights into customer behavior
  • Operationalize the customer lifecycle
  • Coordinate actions and results across teams
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Customer Success

The Periodic Table of CUstomer Success Elements

It takes more than technology to align your customer-facing teams around successful outcomes. It takes effective, tested processes. It takes Gainsight's prescriptive Customer Success Elements.

  • Howard Tarnoff


    We are all about Advocacy and providing Successful Customers with a podium and a microphone to tell their stories and with Gainsight we now have our fingers on the "PULSE" of our customers. We can ensure that customers get the right attention at the right time. Without Gainsight it was not possible to preemptively support customer health.
  • Heather Hansen


    Our business is very complex with lots of products, and even in that scenario, Gainsight has proved to be a great tool to help our CSMs have a holistic view of their customers and track their interactions. I'm not sure there's a situation where I wouldn't recommend it. On top of that, the support team and our CSM truly treat us like their only customer.
  • Lauren Denault


    [Gainsight]'s been one of the best decisions we've made. Our team is now contacting customers exactly when they need proactive love rather than after they've asked for help, and our first copilot email has convinced a huge number of customers to turn on critical features with the click of one button.
  • Greg McGlaughlin


    We recently became Gainsight customers and have had a tremendously positive experience with the company and with the system. The act of getting Gainsight up and running at our company has been so smooth and successful, it has greatly exceeded my expectations and serves as a model for how we should roll-out all of our programs.

Need more proof? You got it!

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Our Customers Get Results

From impressive retention gains to massive time savings, our customers are achieving measurable results. See how our customers are using Gainsight to make their customers more successful.

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The Buyer’s Guide to Customer Success Solutions

Evaluating and purchasing a Customer Success solution can be… complicated. We've made it easy to make sure you don't miss anything with our platform-agnostic guide.

See how Gainsight can make your customers more successful. Schedule a demo of our software platform today!

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6 Ways Customer Success Is Showing up in Non-Tech Companies Image

6 Ways Customer Success Is Showing up in Non-Tech Companies

You’ve probably heard this one before: A Customer Success Manager, an Internet of Things Engineer, and a Management Consultant walk into a bar… Okay, maybe not! But that triumvirate seems to be showing up frequently in historically non-digital businesses as the trend of “Software Eating the World” advances unabatedly. Who knows? Maybe someday soon Customer Success jokes will be as ubiquitous as science jokes! After all, we’re already seeing consistent behavior trends outside of traditional tech companies. I’ve noticed the following fact pattern over and over again: 1. Cherished Brands Are Buying SaaS Companies and Getting CSM Teams Whether it’s Monsanto purchasing Climate Corporation, Caterpillar buying Yard Club, or Walmart gobbling up Jet.com, decades-old enterprises are looking to reinvent themselves by getting into the cloud world. Many of them have read The Innovator’s Dilemma and realized that often you have to look externally to find “innovation DNA.” As these businesses unpack the gift boxes that are these new startups, they’re seeing roles that they’re familiar with (Sales, Marketing, Engineering) and also one that’s brand new: “Customer Success Management.” Many of these acquirers go through a standard exercise of trying to shoehorn CSM into existing Maintenance, Support, and Services orgs, only to realize […]

3 min readJune 14, 2018
Acquiring Customers Isn’t Enough. Here’s Why You Need to Focus on Retention. Image

Acquiring Customers Isn’t Enough. Here’s Why You Need to Focus on Retention.

Cost of Retention vs. Customer Acquisition Cost. It’s a classic match-up. They’re both essential players, but when it comes to healthy growth, which one of these best practices should you be betting on? In the early days of SaaS, growing fast was everything. Money was poured into customer acquisition and businesses took off left and right, turning into unicorns before our eyes. But times are changing. Acquiring new customers isn’t the only way to bring in revenue, in fact, focusing primarily on that side of the funnel may be more costly in the long run. Cost of Retention vs. Customer Acquisition Cost “SaaS CEOs must move beyond just looking at revenue growth and eventual profitability, and start digging one level deeper for ways to grow in more capital-efficient ways and find a shorter path to profitability.” – Fred Shilmover, CEO, InsightSquared Chances are these terms are familiar to you—they’re pretty common in SaaS and business in general—but here’s a quick refresher: Cost of Retention: The total amount spent on keeping customer renewing their contracts. It includes costs like your Customer Success team, technology, and customer experience program. Our Customer Success metrics calculator makes finding your Cost of Retention easy work. Customer Acquisition Cost (CAC): The […]

5 min readJune 13, 2018
What I Learned from CCO Summit Europe Image

What I Learned from CCO Summit Europe

We’ve done the Chief Customer Officer Summit, which we affectionately refer to as “CCO” four times in the US. It has been phenomenally successful, with our NPS ranging from 85 to 94 for those four events. So we decided to bring it to Europe last week and the results were no less amazing. 40+ leaders of Customer Success organizations around Europe made the trip to Horsham, UK for a one-and-a-half day event at the South Lodge hotel. Attendees included leaders from companies ranging from 20 employees and £2M ARR to 10,000+ employees and multi-billion pounds of turnover. This continues to be one of the more amazing things about Customer Success and this event in particular—there’s lots of common ground even between the people on the extremes of that spectrum. Oftentimes, the larger companies are more anxious to talk to smaller counterparts than to their peers because the changing landscape in the tech industry has turned the world upside-down, and the disruptors have expertise and knowledge that traditional companies are intensely interested in hearing. CCO is an event unlike any other. There are no big-name speakers or expert panels to attract attendees. In fact, if you judged it only by the […]

10 min readJune 13, 2018
How to Scale Your Engagements and Boost Your CSM Ratio Using Tech Touch Image

How to Scale Your Engagements and Boost Your CSM Ratio Using Tech Touch

Tuesday, July 31 | 10:00 a.m. PT / 1:00 p.m. ET Whether you’re scaling your Customer Success operations to accommodate a larger customer base, or to save on CSM headcount, you need technology. Dell Boomi was in hyper-growth mode. Their portfolio was doubling every year and they needed a way to engage with all of their long-tail customers without sacrificing the human element that’s so key in customer relationships. They turned to Gainsight’s Tech Touch Element to efficiently manage customers across their lifecycle. Along the way, they learned a lot of valuable lessons that they’ll share with you. In this webinar, Bill Davis (Senior Manager Success Operations, Dell Boomi) and Tyler McNally (Director of Customer Success—MM + SMB, Gainsight) will cover: How automation can drive onboarding, adoption, risk management, and more How to create a tech touch strategy (without getting overwhelmed) Best practices to ensure success And much more Can’t attend live? Register anyway and you’ll receive the recording after the event.

1375 registered
How to Create a Consistent Customer Experience Across Functions Image

How to Create a Consistent Customer Experience Across Functions

Thursday, June 28 | 10:00 a.m. PT / 1:00 p.m. ET They say it takes a village to raise a child, but the same is true when it comes to retaining your customers. Everyone needs to pull together from the people who build your product or service to the people who sell and market it—and everybody in between. Depending on your business model, your company could have half a dozen or more departments who “own” at least one touch point with your customer. So how do you ensure that each experience at every touch point with all your teams is consistently on message? Join Ganesh Subramanian, Director of Product Marketing at Gainsight, and Jesse Ariss, Senior Product Marketing Manager at Vidyard, as they discuss the strategy of cross-function customer experience (CX) as a part of a company-wide focus on Customer Success. In this webinar, you’ll learn: Who should own Customer Experience How to coordinate right-time, right-message communications How to align Support, Product, Sales & Marketing, Account Management, CSM, and all other customer-facing functions How to measure and benchmark key CX metrics And much more Can’t attend live? Register anyway and you’ll receive the recording after the event.

1377 registered
How to Boost Retention by Improving Onboarding and Implementation Image

How to Boost Retention by Improving Onboarding and Implementation

Wednesday, 20 June, 2018 | 10:30 a.m. (GMT+1) You’ve just closed your newest customer. It’s time to start working on the renewal. That’s because the seeds of churn are planted early—specifically during onboarding and implementation. That’s not just an empty axiom. Taskfeed recently released the most comprehensive market research on onboarding—the Customer Onboarding Benchmark Report. It clearly reveals that if you start tackling churn come renewal time, you’re already way too late. And that’s just the beginning of the insights this report has uncovered. Join Taskfeed’s founder, Andrew Mahood, and GM of Gainsight EMEA, Dan Steinman, as they surface the most valuable learnings from this research report in a highly interactive webinar. You’ll be able to verbally ask questions throughout the presentation to get personal advice on improving your onboarding and implementation processes. In this webinar, you’ll learn: How onboarding fits into the Customer Success model

1199 registered
The Essential Guide to Company-wide Customer Success Image

The Essential Guide to Company-wide Customer Success

Your customers are constantly interacting with your product and your employees. How are you synchronizing your efforts across all teams and touch points to maximize their chances of success? Learn how to drive Customer Success throughout your company You know your customer base is your best, most consistent engine of growth. But with so much complexity involved in orchestrating, executing, and scaling journeys for each segment across functions, you need a strategy. Learn the science of company-wide Customer Success. In this ebook, you’ll get actionable advice on: How to synthesize predictable outcomes and positive experiences How to grow revenue through three distinct lead vectors How to generate a holistic strategy that earns buy-in from Product, Sales, Services, Support, and more

Case Study: Multinational Software & IT Business Image

Case Study: Multinational Software & IT Business

Multinational Software & IT Business Gets Proactive in Risk Escalation, Improves Overall Health of Accounts The Multinational Software & IT Business featured in this case study is one of the largest pure-play software companies in the world. They help customers maximize existing software investments and embrace innovation in a world of hybrid IT—from mainframe to mobile to cloud. They had no way to monitor customer health holistically and escalate high-priority risks to executives. Without a single source of customer data, it was impossible for them to flag risks based on a blend of objective data sources and qualitative identification by team members. In this case study, you’ll learn how Gainsight helped this Multinational Software & IT Business to: Save CSMs a tremendous amount of time by providing a single source of customer information Take a proactive approach to combating churn by giving executives and CSMs with visibility into at-risk accounts Create consistent processes with standardized Playbooks Leverage automated Calls to Action to stay informed of customer risks Better manage risk escalation

Case Study: Software & Advisory Services Provider Image

Case Study: Software & Advisory Services Provider

Software & Advisory Services Provider Revamps Customer Journey and Improves CSAT by 10% and Net Retention by 20% The company featured in this case study is a subsidiary of a large American multinational conglomerate and provides software and advisory services around operational technology and infrastructure. Their wide variety of offerings made it difficult to create consistent customer journeys that led both parties to succeed. When they carried out a customer-wide survey, they found out that customers felt like they were going the journey alone and were left wondering, “Do you care whether we’re successful or not?” In this case study, you’ll learn how Gainsight helped this company: Reduce at-risk accounts by 33% Improve Customer Satisfaction (CSAT) scores by 10% Raise Net Retention by 20% Revamp their customer journey to be more centered around client outcomes Build an adoption enablement process that made customers more confident in the product Establish customized engagement touchpoints Capture and execute on customer goals and drive adoption and risk processes