A

Accelerate Success In The Subscription Economy

It is imperative for businesses in the subscription industry to calculate churn rates in order to improve retention. Churn rate…

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Annual Churn Rate

Annual churn rate is a calculated measure of attrition defined by businesses. Companies define how to calculate annual churn rate looking at customers or dollars lost.

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B

Behavioral Segmentation

Traits about a customer used to tailor the strategy to deliver the services they want and value, such as accounting for a long adoption time or their level of product awareness.

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Business Customer Management

Customer management is what your business needs to grow Customer management is essential to the growth and success of a…

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C

Customer Onboarding

A distinct and structured process that customers go through as they start using a product or service to get them acquainted and comfortable with its functionality.

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Customer Effort Score

A survey used to measure the amount of effort that a customer expended in order to use a specific feature or module, based on the Likert scale of 1 (high) – 7 (low).

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Customer Analytics

Predictive algorithms run on customer-specific data to assist in identifying customers with the potential to churn, calculating projected revenue or defining other customer success metrics.

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Customer Retention In A Week

Make customer data work for you and improve retention rates with Gainsight Customer retention is a key focus area for…

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Customer Relationship Management

Empower your Customer Relationship Management With Gainsight Customer Success and Customer Relationship Management (CRM) go hand-in-hand. Customer Relationship Management focuses…

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Customer Churn Rate

Manage and reduce your customer churn rate with Gainsight At its core, a business’ churn rate represents the speed at…

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CSM Company

Gainsight is a CSM company dedicated to ‘Success for All’ Customer Success Management is taking over the world and Gainsight…

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Call Center Renewal Rates

Gainsight brings consistency and insights to call center Customer Success Gainsight helps call center businesses and providers succeed by delivering…

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Calculating Customer Churn

Know your customer churn rate and gain a deeper understanding of your business health Churn rates are key indicators of…

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Customer Success and Marketing

Streamline your Customer Marketing with Gainsight Customer Marketing is critical for a business’ Customer Success strategy and at Gainsight, we’re…

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Customer Retention and Marketing

Strategic marketing for customer retention with Gainsight Renewals aren’t always going to fall into your lap but marketing to your…

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Customer Retention Technology

Provide maximum value and retain customers with Gainsight Businesses today use data, analytics, and automation to give their teams the…

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Customer Management Tool

What happens to your customers after they sign their contract? Without the right customer management technology in place, this question…

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Customer Management Services

Drive success with Gainsight’s Customer Success services and educational offerings In subscription-based business models, customer retention is key to healthy…

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Customer Experience

Make consistently positive customer experiences a reality with Gainsight Customer experience plays a very important role in Customer Success. To…

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Customer Experience Strategy

More number of companies are going all out to improve their customer experience strategy in order to improve their revenue…

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Customer Experience Metrics

To provide the best customer experience to your customers, you need to understand what they want from your company. Tracking…

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Customer Engagement Products

SaaS companies can ensure customer success and drive measurable business results with effective customer engagement strategies. With different customer engagement…

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Customer Churn

Businesses can no longer sell a product or service and move on. Whether it’s subscription, utility, freemium or other ongoing…

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Churn Reduction

Where do you start if you are responsible for churn reduction? First, define a consistent set of metrics by which…

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Customer Success Models

Customer Success departments play a crucial role in long-term revenue generation for the company. They are also responsible for retaining…

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Customer Engagement Or Customer Experience

According to Forrester, it is the “Age of the Customer” and only companies that focus on “winning, serving, and retaining…

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Churn Management

Focusing on Churn Management is crucial for increasing customer lifetime value, retention and up-sell opportunities.

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Churn Analytics

Companies that examine churn analytics to drive retention and up-sell achieve higher customer lifetime values. Therefore, they are able to…

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Churn Analysis

You know your company’s value depends on growth. But if your company has a business model (SaaS, pay-per-use, pay-per-transaction, cloud,…

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Cable Lifetime Revenue

The rapid expansion of the Internet is driving cable companies of all sizes to rethink how they operate in order…

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Customer Happiness

In order to drive sales and revenue, companies must focus on ensuring not just customer satisfaction but customer happiness. A…

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Customer Engagement Companies

In subscription economy, relevant customer engagement is imperative to retain existing customers. With customer engagement, companies can build healthy and…

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CSM Software

Gainsight is the first cloud-based CSM software designed specifically to focus on customer churn and retention rates. It combines multiple…

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Customer Relationship Management Tools

Gainsight’s CRM software offers new capabilities that enable companies to increase retention and revenue, by better serving their customers. To…

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Customer Experience Management Technology

Customer Experience Management tells you what you do not know about your customer and your relationships that can cause a…

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Customer Experience Management Best Practices

Customers are now informed and want more from their product or service. To stay competitive, brands must meet the expectations…

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Customer Service And Customer Retention

Customer service and customer retention are two important business strategies that are crucial in today’s competitive business environment. A great…

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Customer Retention Data

Customer retention data is critical to the success of your marketing teams. Customer retention data can be derived using active…

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Customer Adoption

Every company requires multiple customer feedback mechanism which can be utilized in a flexible fashion to capture insights about customers’…

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Client Retention Strategy

Research shows that it is more costly to acquire new clients than to retain existing ones. Hence, today client retention…

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Customer Management System

Having a great customer management system is essential for a robust customer success organization in any company. You need access…

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Churn Rate

If you have a recurring revenue business, do you know what your churn rate is? Have you dissected the data…

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Creating Customer Happiness

Customers are the greatest assets of any business. In order to retain them, enterprises must focus on ensuring customer happiness.…

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Customer Relationship Management Strategies

The fundamental goal of any enterprise customer relationship management (CRM) strategy is first to anticipate customer churn and second to…

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Customer Monitoring

Gainsight is the premier solution for customer monitoring. Its five modules underpin customer monitoring efforts to increase retention and reduce…

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Customer Engagement Tips

Customer engagement is a crucial activity that builds long-term cordial relationship with your customer. Customer engagement enables companies to promote…

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Customer 360 View

Know thy customer is one of the fundamental principles of customer acquisition and retention. Deep understanding of customer interests and…

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Customer 360

What is a customer 360 view? The customer 360 view is the idea that companies can get a complete view…

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Call Center Feedback

Customer intelligence consists of collecting, analyzing and using information to increase customer satisfaction and optimize customer profitability levels in call…

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Customer Retention Analytics

Business models are evolving. Companies can no longer sell a customer a product or service and move on. Whether it’s…

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Customer Retention Software

Customer retention software is taking center stage. Why? Business can no longer sell a customer a product or service and…

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Customer Focus And Managing Customer Loyalty

In the subscription based business model, improving customer focus and managing customer loyalty is imperative to attain competitive advantage. For…

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Customer Engagement Strategy

Developing a robust customer engagement strategy is an important activity for Customer Success groups. Customer engagement strategies keep new and…

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Customer Engagement Management

Customer Engagement Management provides the means to drive the increase in customer value. To increase and improve customer engagement product…

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Churn Reduction Initiatives

According to Gartner research, 80 percent of future profits will come from just 20 percent of existing customers. This essentially…

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Customer Focus And Relationship Management

Companies are dependent upon customers to realize their financial objectives. Still, they do not duly recognize the role of customers…

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Customer Management CRM

The popularity of subscription-based business models makes it necessary to ensure effective customer management to prevent defection and increase retention.…

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Calculating Customer Churn Rate

To calculate Customer Churn divide the Number of Customers Lost by the Original Number of Customers. It is a key indicator of subscription-based business’ health.

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Customer Success Management Software

Businesses today use data, analytics and automation to give their teams the edge they need to acquire new customers. However,…

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Customer Satisfaction

Gainsight’s Feedback Management module enables recurring revenue businesses to measure customer satisfaction through surveys and take action based upon survey…

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Customer Relationship Management Plan

Gainsight offers a next generation platform to connect silos of data to manage customer retention and reduce churn to better…

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Customer Success Outcomes

Customers today want to associate themselves with those brands that provide first-rate customer care. SaaS companies, therefore, must tend to…

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Customer Churn Software

Making more money from your existing customers is the heart of “Customer Success Management”. Moreover, revenue from existing customers becomes…

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Churn Reduction Strategies

Statistics show that boosting customer retention rates by as little as 5% brings 5 to 95% amount of increased profits.…

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Cost of Customer Churn

Lack of customer focus leads to increased cost of customer churn. Gainsight enables you to lower cost of customer churn…

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Customer Retention Analysis

If you’re trying to figure out where to start with customer retention analysis, we recommend asking your executive team to…

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Calculating Churn Rate

To proactively measure and manage logo churn, businesses have each developed their own terminology, approaches, and measurements to calculating churn…

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Customer Journey Mapping

Businesses need to pay closer attention to the changing requirements of their customers to grow their business and to improve…

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Customer Lifecycle Management

Effective customer lifecycle management enables powerful customer interaction strategies and measurement of related metrics. Customer analytics using these metrics can…

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Customer Focus Vs Customer Service

A change in attitude is imperative if companies want to drive sales and revenue in today’s competitive environment. However, they…

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Customer Retention Statistics

What are good customer retention statistics to collect and follow? At Gainsight, we think these customer retention statistics are worth…

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Customer Churn Analytics

Churn analytics is hard to measure because it requires historical data on past trends, patterns, customer behavior, customer satisfaction ratings,…

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Customer Success Metrics

Choosing the right customer success metrics can be difficult. There are dozens of recommendations out there, depending on what you…

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D

Do You Calculate Client Retention Rate

Do you calculate client retention rate? As a Customer Advocate, you fight every day to strengthen and grow your customer…

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Definition Customer Focus

Customer focus is imperative in today’s competitive business environment as customer churn is increasing at an alarming rate. Unless and…

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Drive Customer Adoption

Customer adoption is where product strategy, marketing and customer service intersect. Drive customer adoption using Gainsight’s Adoption Management module that…

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E

Engagement Metrics

Quantitative methods used to track the frequency of interaction and the value that an audience receives from a product or service.

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Examples Of Customer Focus

With most companies and customers preferring a subscription based business model, customer focus becomes imperative to realize business goals and…

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F

Future Customer Management

The future of customer management relies heavily on technology. Stay ahead with Gainsight. In just the past decade, the business…

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G

Growth Team

Staff that focuses on driving product awareness, demand generation, sign-ups, conversions and retention by liaising with internal and external stakeholders.

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Government Renewal Rates

Gainsight keeps your information central and secure so you can focus on delivering exceptional service that drive renewals. If you…

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Growing Subscription Economy

SaaS companies that cater to growing subscription economy need to measure product usage and adoption to drive customer retention workflow…

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Growing Customer Focus

Approaching business with a customer focus is the new success mantra. Research shows that when customers are happy and satisfied…

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H

How To Increase Customer Satisfaction

Increase customer satisfaction with Gainsight’s real-time intelligence Customer satisfaction is a direct indicator of the hard work you’ve put into…

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How To Increase Customer Experience

Turn customers into loyal advocates by improving your customer experience Delivering an exceptional and unified customer experience requires that Customer…

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How to Reduce Customer Churn

As the customer’s main advocate within your organization, you constantly worry about reducing churn while strengthening and growing your relationships…

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Healthcare Cross Sell Opportunities

Ensure positive experiences for every patient with Gainsight As technology rapidly grows, it’s driving businesses of all sizes to rethink…

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How To Increase Customer Loyalty

Customer loyalty is about attracting the customers to your product or service, getting them to buy and finally who in…

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How To Measure Customer Retention

Businesses today use data, analytics and automation to give their teams the edge they need to acquire new customers. However,…

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How To Measure Success

Measurement of success depends on customer satisfaction ratings, customer retention and recurring revenue. Gainsight’s Adoption Management module enables businesses to…

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How To Improve Customer Engagement

Customer engagement is the key to customer retention. Gainsight’s customer success platform provides valuable customer data to manage retention, reduce…

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How to Measure Customer Experience

Customers today are very connected and active in discussing their user experience in multiple channels, using social media, contact centers…

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How To Create User Adoption

Customers are not interested in just buying a product, they also want quality customer experience and a sound business model.…

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How To Increase Customer Engagement

Customer engagement raises the prospects of continued business. Product adoption and customer retention are important tactics that increase customer engagement.…

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How To Measure Customer Satisfaction

Today’s enterprises face greater customer satisfaction challenges because of the rapid adoption of SaaS technology. Some of the key challenges…

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How To Improve Customer Loyalty

Gainsight’s Adoption Management module enables SaaS companies to improve customer loyalty and measure product usage, adoption and success metrics to…

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How To Increase Revenue Growth

Increasing revenue growth is a challenge in today’s growing subscription economy. Gainsight offers the Lifetime Revenue Management module that enables…

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How To Improve Customer Retention

Improving customer retention is one of the primary tasks of the Customer Success teams. Gainsight is a customer success platform…

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How To Improve Customer Relationship Management

Gainsight’s Customer Success Management solution integrates with Customer Relationship Management (CRM) systems such as Salesforce.com and uses predictive analytics, data…

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How To Increase Customer Retention

Today’s customers are mobile and powered by choice and hence, a satisfied customer does not guarantee long-term business prospects. To…

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How to Measure Customer Relationship Management Success

Customer relationship management success for saas companies can be measured using metrics such as churn rates, closure rates, product usage,…

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How To Improve Customer Focus

Many companies fail to achieve business goals and objectives due to lack of a customer-centric approach. Being profit oriented, they…

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I

In-App Feedback

Customer engagement to collect user product sentiment and opinions within the application using free-text forms.

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In-App Surveys

A method to collect feedback, measure customer satisfaction and identify enhancements from users at a granular level within the application.

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Increase Customer Loyalty

Accelerate business growth by giving your customers a reason to stay loyal Increasing and sustaining customer loyalty is important to…

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Improve Customer Management

Customer management is the key to business growth Customer relationship management is a cornerstone of strong businesses. It should be…

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Increase Customer Lifetime

Increase the lifetime of your customers with Gainsight Customer lifetime describes the period of time that a customer is involved…

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Improve Customer Experience

Reduce churn by focusing on improving the customer experience Drive long-term brand loyalty and sustained business growth by investing in…

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Improve Customer Satisfaction

Customer satisfaction is the extent to which customers are happy with the products and services supplied by a company to…

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Increase Customer Retention

A combination of market forces has combined to ignite the rapid growth of the SaaS and broader Cloud Computing market.…

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Importance of Customer Management

The importance of customer management in today’s “Age of the Customer” is something that cannot be negated. It is a…

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Increase Revenue Growth

The rise of SaaS and subscription economy has brought the Customer Success teams to the forefront. Customer Success teams now…

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Increase Customer Satisfaction

A combination of market forces has converged to spark the rapid growth of the Software-as-a-Service (SaaS) and broader Cloud Computing…

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Impact Revenue Performance

There are many factors that impact a subscription company’s revenue performance. Gainsight’s offers a unique Lifetime Revenue Management module that…

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Increase Customer Engagement

Increased customer engagement activities improve the prospect of long-term business growth and success. Customer engagement activities drive product adoption and…

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Increase User Adoption

In order to address the demand for improved efficiency, effectiveness and productivity, most companies deploy technology solutions. However, the success…

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Importance Of Net Promoter Score

Today, you must sell continuously to retain customers and minimize churn. Customer success management is all about keeping customers happy.…

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Importance Of Customer Retention Strategy

As per a Harvard Business School report, on average, increasing customer retention rates by 5% increases profits by 25%-95%. This…

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J

Journey Map

A visualization of the end-to-end path that a customer has with your product or service, including the outcomes, options, reactions, perspectives and interactions at each stage.

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K

Key SaaS Metrics

Gain in-depth insights on how your current users interact with your service, to achieve customer success. Using Gainsight, you can…

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Key Metrics For SaaS Customer Success

The key metrics for SaaS companies are Net Promoter Score (NPS), Monthly Recurring Revenue (MRR), Annual Recurring Revenue (ARR), churn…

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L

Lifecycle Marketing Software

Turn your customer base into an additional revenue source with lifecycle marketing software After a customer has purchased your product,…

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Lifecycle Marketing Strategy

Customer is the hub of your business because without customers there simply would be no business. Marketers are challenged with…

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Lifecycle Marketing Definition

Manage customer retention and reduce churn across the enterprise with Gainsight. Gainsight is a customer success management platform, which makes…

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Lead Customer Success Manager

In the subscription economy, the revenue is realized over the lifetime of a customer. Hence, ensuring customer success is imperative…

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M

Measuring User Adoption

Track user adoption to reduce churn and boost your Customer Success efforts In order to successfully manage your customers in…

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Measure Success

Measure and prove the value of your product with Gainsight What does success mean to you? What does it mean…

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Measure Customer Experience

Measure customer experience to gain valuable customer insights In today’s evolving landscape, you need to continuously innovate to strengthen and…

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Managing Customer Data at your Business

Gainsight gives you clean, quality data with our Bionic Rules feature The connection is clear: Better data tools lead to…

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Managing Customer Data

Manage customer data with the Gainsight platform While you don’t need perfect data to start using Gainsight, customer data management…

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Managing Customer Care

Customer care and service is major revenue contributor for a company. Gainsight customer success solution provides you a robust platform…

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Maintaining Successful Customer Relationships

Customer Success teams are given the responsibility to maintain successful customer relationships. Customer Success teams help maximize user adoption that…

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Marketing Customer Satisfaction

Customer satisfaction helps your business achieve business success and a competitive edge over competitors. Satisfied customers are loyal customers and…

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Mapping The Customer Experience

Mapping the customer journey is extremely useful as it helps understand and improve your customer experience. The map documents your…

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Manage Customer Success To Reduce Churn

Churn is a cause of concern in many organizations. To reduce churn, organizations need to track customer retention and root…

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Measuring Customer Attrition

A combination of market forces converged to spark the rapid growth of the Software-as-a-Service (SaaS) and broader Cloud Computing market.…

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Measuring And Managing Customer Satisfaction

To remain competitive and reduce churn companies are trying to retain their existing customers by improving their customer satisfaction quotient…

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Measure Customer Retention Rate

As the customer’s main advocate, you fight every day to strengthen and grow your relationship with them. Now more than…

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Measure Customer Satisfaction

A combination of market forces has assembled to ignite the speedy growth of the Software-as-a-Service and the broader Cloud Computing…

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Metrics To Measure Success

Metrics to measure success can be used to assess health of customer base and product usability percentage. Gainsight offers intuitive…

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N

NPS Score

The result of a Net Promoter Score (NPS) survey, which measures your customers’ overall satisfaction with your company’s product or service and their potential to advocate for it. The score can be a proxy for brand loyalty.

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O

Online Services Feedback

Gainsight helps you tune into your customer’s true needs and deliver on them for maximum results Feedback is a recurring-revenue…

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P

Product Experience Management

A customer-specific strategy to deliver the right features, content and functionality to a customer over time to drive loyalty, satisfaction and add-on sales.

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Product Management Software

An integrated application that brings together product lifecycle management, product management and product operations functionality into one tool. The software can also integrate with billing, marketing and customer satisfaction software.

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Product Insights

Data collected from user interactions with your product or service that can be summarized to inform design, user experience and functionality improvements.

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Product Engagement

The level to which users interact with your product or service, which could be measured in terms of frequency of use and feature adoption, among others, over time, usually summarized into a score.

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Product Usage

A subcategory of behavior segmentation that includes metrics about when, for how long and how customers use a product, feature or service.

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Product Management KPIs

Targets, or key performance indicators (KPIs), that teams can use to guide decisions and judge performance of ongoing product or business performance. Examples can include the Net Promoter Score, customer engagement and monthly users.

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Product Operations

An organizational function that integrates design and engineering, customer service, product management and marketing with the goal of increasing product success.

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Product-Led Growth

A business model that seeks to leverage the product or service itself as the main driver for customer retention, conversion and expansion.

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Product Roadmap

A detailed, visual plan for organizations that outlines future areas of focus and improvement, chronologically organized. This can be used to guide the overarching direction for a product or service.

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Product Management

The ongoing process of handling a product or service as it moves through various stages of the product lifecycle from conception to launch and through to optimization.

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Product Lifecycle

The specific phases, shaped by customer or internal team input, of a product or service, broken into hypothesis, build, test, launch and customer feedback segments. Individual or entire phases can be cyclical or iterative.

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Preventing Customer Churn

Reducing customer churn is a key business goal of every business today. Customers do not take snap decisions to stop…

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Personalized Customer Engagement

Being digitally connected and socially networked, customers today dictate all the terms. They do not think twice before switching loyalties…

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Product Adoption

Product adoption forms the core of Customer Success. It is imperative to measure user adoption to eliminate churn and improve…

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Predictive Customer Analytics

Running predictive customer analytics algorithms on your historical data helps you find the correlating factors that predict a customer turning…

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Predicting Customer Churn

For any company to succeed they need to find ways and means to keep their customers happy to reduce customer…

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R

Retention Analysis

Quantification of usage data that can be used to determine the potential for customer churn or retention and why.

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ROI Customer Management

Prove the ROI of your Customer Success Management with Gainsight It can be challenging to prove the return on investment…

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Reduce Churn

Take control of customer retention and reduce churn with Gainsight Churn is a primary focus for most customer-centric businesses and…

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Revenue Management Best Practices

Proactive revenue management enables companies in the subscription economy to enjoy long-term stability and profitability. Gainsight’s customer success platform enables…

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Retention Analytics

Over the past decade, companies have leveraged data, analytics and automation to accelerate customer acquisition efforts from marketing through sales.…

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Revenue Management Strategies

The main aim of revenue management strategy is to adjust to the demand, in order to maximize revenue. For SaaS…

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Revenue And Customer Adoption

Recurring revenue and customer product adoption are crucial for the long-term stability of any company. Gainsight’s churn analysis increases recurring…

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Recurring Revenue

If you are in the recurring revenue business, your board better want a Customer Success update or you should probably…

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Revenue Performance Management

Managing churn is important for long-term management of revenue performance. Revenue performance management depends on customer retention and eliminating churn.…

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Revenue Management Analytics

Revenue management analytics is crucial to understand the past and current performances of your company. Revenue management analytics can be…

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Reduce Churn Rate

Customer intelligence forms the baseline information for many companies to increase customer retention and reduce churn rates. Churn rate is…

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S

Services Customer Engagement

When companies provide excellent customer services, customer engagement also increases manifold. This leads to healthy customer relationship which in turn…

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Strategies of Customer Retention

Customer retention is the primary focus for all Customer Success groups. Some of the key strategies used for customer retention…

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Successful Customer Deployment

In the ‘age of the customer’, the key to business growth is customer success and happiness. Customer success can be…

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SaaS Customer Growth

Gainsight is a customer success platform that analyzes churn, improves retention and measures the value of Customer Success initiatives. SaaS…

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SaaS Metrics For Success

In order to become a successful SaaS business, companies must adopt a metrics driven approach. SaaS metrics help evaluate business…

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Subscription Economy

In the subscription economy, the traditional business approaches do not ensure success. The essence of the subscription economy is the…

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Successful Customer

Happy and successful customers contribute towards churn reduction, business promotion, customer acquisition and business growth. Hence, ensuring customer success and…

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SaaS Customer Acquisition Cost

Customer acquisition costs (CAC) and analyzing them is crucial to SaaS because the model depends on the customer lifetime value…

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SaaS Metrics

SaaS businesses vary from traditional businesses in concept and therefore require different metrics to accurately measure SaaS effectiveness and success.…

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SaaS Metrics Best Practices

Compared to traditional businesses, customer retention attains great importance in SaaS business model. So to enhance business success, the focus…

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SaaS Customer Acquisition Cost

Customer Acquisition Cost (CAC) is the key metric to focus on for any SaaS company. CAC includes everything – the…

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Survey Software

Gainsight’s Feedback Management module is survey software that enables companies that focus on recurring revenue to measure customer health through…

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Successful Customer Service Companies

With the business environment becoming highly competitive, customer service matters more than ever. Hence, by providing successful customer service, companies…

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Satisfaction Survey

A combination of market forces has converged to spark the rapid growth of the Software-as-a-Service (SaaS) and broader Cloud Computing…

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SaaS Customer Service

SaaS customer service mainly focuses on customer retention. Customer retention is a reality only when happy, satisfied customers provide positive…

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SaaS Customer Support Best Practices

In an effort to surpass their competitors, SaaS companies must implement effective strategies that expand their customer base and provide…

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SaaS Customer Satisfaction

One of the key metrics for SaaS companies is customer satisfaction. A high customer satisfaction rating in an indication of…

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Successful Customer Service Models

Apart from poor selections and high prices, mediocre customer service can trigger customer defection. Hence, SaaS companies need to select…

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T

Technology Adoption Lifecycle

A description of customer behavior related to the acceptance of a new product or feature, which is often broken into innovators, early adopters, early majority, late majority and laggards.

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Track Customer Retention

Customer retention plays a key role in improving long term revenue. Tracking customer retention is of prime importance because it…

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U

User Analytics

A methodology for evaluating data that reflects how customers adopt, engage and experience products and services. This data can also be integrated with user-level attributes and feedback for further segmentation.

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User Engagement

A metric that captures how a user interacts with a product, feature or service, which can be utilized as a leading indicator. Data could include duration, frequency and depth of product interaction.

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User Feedback

Perspectives, opinions, information and reactions to a product, service or experience that could be used to shape continuous improvement efforts.

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User Retention

The continued use of a product or service by a user over time. It can also represent the steps that a company can take to encourage continued use of a product, lowering the chances of churn.

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User Segmentation

Creating different audience or user groups based on common attributes or characteristics in order to better understand and prioritize their needs.

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User Experience

A person’s overall attitude and emotional response to using a product or service.

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Utility Renewal Rates

Customer intelligence is critical for utility businesses looking to drive renewals Customer intelligence: The collection, analysis, and application of customer…

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Understanding Customer Management

Today’s business success is largely dependent on how well companies understand customer behavior. Gainsight’s customer success platform empowers you to…

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User Adoption Strategy

A robust user adoption strategy manages the most valuable asset of a company – customers. User adoption strategies drive customer…

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User Adoption Metrics

Obtaining complete and accurate user adoption metrics is essential for any Customer Success organization or program. This means, at minimum,…

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W

What is Product Adoption?

The process that customers follow as they discover, purchase and begin using a new product or service.

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What is Customer Retention Management?

Customer retention management encompasses the actions you take to encourage your customers to remain loyal to your brand over a…

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What Is Customer Management Software

Whether you’re scaling or just getting organized, customer management software will take your Customer Success to new heights While you…

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What Is Customer Relationship Management

Learn how Customer Relationship Management can benefit your business A majority of modern businesses are making the switch to a…

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What Is Customer Churn Rate

Understand your customer churn rate to improve business health The term “churn” describes the loss of customers who don’t resign…

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Ways To Increase Customer Retention

Take your customer retention to new heights with Gainsight Customer retention is a necessary focus for businesses that rely on…

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Ways To Improve Customer Experience

Improve customer experience with Gainsight’s Customer Success platform A positive customer experience plays an important role in Customer Success and…

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What Is Increase Customer Retention

Increase customer retention rates with Gainsight’s powerful solution With the rise of the subscription model, B2B businesses are shifting their…

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What Is Customer Success

Customer success is considered to be the next big thing; a revolutionary concept that drives growth and revenue. So what…

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What Is Customer Retention Strategy

Customer retention strategy is the process followed to attract and retain customers. For customer retention to succeed, companies need authentic…

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Ways To Measure Customer Success

One of the best ways to measure success of an organization is “recurring revenue”. Gainsight provides critical customer intelligence which…

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Ways Reduce Churn

The highest marketing priority in today’s competitive environment is churn reduction. The high churn rate or attrition rate is damaging…

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What Is Recurring Revenue Model

Most businesses today provide service offerings that generate recurring revenue. The recent economic downturn and the customer preference for ‘pay-as-you-use’…

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What Is Churn Rate

Every 2 percentage point improvement in retention or up-sell means a 20% increase in equity valuation for subscription businesses. That’s…

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What is Successful Customer Service?

One of the best means to retain existing customers is successful customer service. Successful customer service is the one that helps improve brand loyalty.

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What Is Customer Engagement

In today’s ‘age of the customer’, customer engagement is considered one of the key factors for driving sales and revenue.…

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What is Recurring Revenue?

Recurring revenue is an income model that describes regular payments over time for a service or subscription, as opposed to…

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What Is Key SaaS Metrics

SaaS businesses can be distinguished from conventional businesses and needs specialized SaaS metrics to measure SaaS precision and success. Customer…

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What Is Strategies To Reduce Churn

Enterprises that deploy strategies to reduce churn and drive up-sell attain increased customer lifetime values. They are better equipped for…

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What Is Customer Churn Analysis

In order to build a sustainable SaaS business, companies need to focus their efforts on reducing customer churn. According to…

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Why Customer Success Is Important

Today customer success is given prominence over company profits and business success. But why customer success is important? Customer success…

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What is a Customer Engagement Model?

A customer engagement model is the approach that companies take to engaging and building relationships with their customers. A great…

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Why Customer Engagement is Important

According to a 2013 survey by Gartner, “Customers are transitioning to communicating and buying through digital channels.” This has increased…

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What Is Customer Management Process

Customer experiences have a massive impact on companies performance as a whole. Analyzing and improving customer-centric processes to gain effectiveness…

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What Is a Customer Engagement Objective?

One of the best means to grow customers is not through customer acquisition but through customer retention. Hence, to increase…

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