What is Product Adoption Rate?

Product adoption rate measures the percentage of customers who become recurring, regular users of your product over a given period of time. The higher the product adoption rate, the stickier your product will be and the higher your customer lifetime value (CLV) will become. To measure the product adoption rate, divide the number of users who completed key adoption actions during a given time period by the number of new users in the same period.

You can learn more about product adoption here.