SaaS Customer Acquisition

Customer Acquisition Cost (CAC) is the key metric to focus on for any SaaS company. CAC includes everything – the cost of advertising, sales, support and marketing, on-boarding costs, cost of nurturing prospects etc.

To create an efficient SaaS customer acquisition process and improve SaaS customer acquisition rate, you need to:

• Reduce the length of the overall sales cycle

• Increase the average annual contract value

• Improve the effectiveness of existing sales & marketing efforts

• Quickly engage prospects and new customers

• Improve on-boarding process

• Improve engagement and drive prospect investment

• Make engagement a measurable metric that can be optimized

• Increase the number of conversions from free to paid

• Reduce the time from first interaction to paid conversion

• Increase average selling price

• Improve engagement and reduce cancelations

• Improve the post conversion retention rate

Contact Gainsight for more information on the SaaS customer acquisition process.