Gainsight Glossary

SaaS Customer Acquisition

Customer Acquisition Cost (CAC) is the key metric to focus on for any SaaS company. CAC includes everything – the cost of advertising, sales, support and marketing, on-boarding costs, cost of nurturing prospects etc.

To create an efficient SaaS customer acquisition process and improve SaaS customer acquisition rate, you need to:

  • Reduce the length of the overall sales cycle

  • Increase the average annual contract value

  • Improve the effectiveness of existing sales & marketing efforts

  • Quickly engage prospects and new customers

  • Improve on-boarding process

  • Improve engagement and drive prospect investment

  • Make engagement a measurable metric that can be optimized

  • Increase the number of conversions from free to paid

  • Reduce the time from first interaction to paid conversion

  • Increase average selling price

  • Improve engagement and reduce cancelations

  • Improve the post conversion retention rate

Contact Gainsight for more information on the SaaS customer acquisition process.

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