Gainsight Glossary

Lifecycle Marketing Strategy

Customer is the hub of your business because without customers there simply would be no business. Marketers are challenged with disparate data points about customer activity, yet keeping customer happy and engaged and monitoring feedback is an essential ingredient for building a profitable customer lifecycle marketing strategy.

Gainsight is a customer success management platform, which makes it easier for marketers to get a 360-degree customer view and collaborate with other stakeholders using the power of data analytics. With Gainsight you can:

  • Track any number of usage metrics or other key performance indicators
  • Drive alerts based on changes in the product or feature usage
  • Analyze metrics trends across the customer base or for individual customers
  • Measure product usage, adoption and success metrics to drive customer retention

Gainsight provides customer success stakeholders get a holistic view of the customer lifecycle. Schedule a call with sales to learn how Gainsight can work for your organization or visit us on

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