What is Product Engagement Score (PES)?

The product engagement score measures how popular your product is with your users based on adoption, stickiness, and growth. The PES provides a rigorous, quantifiable way of tracking product experience with a single metric. To calculate PES, you will need to track key actions that indicate adoption, the frequency of use (daily or another time period that is appropriate for your product), and the numbers for both new users and users who have churned.