Gainsight Glossary

Churn Analysis

You know your company’s value depends on growth. But if your company has a business model (SaaS, pay-per-use, pay-per-transaction, cloud, etc.) where your customer pays you over time, your growth comes from both new and existing customers. Making more money from your existing customers is the heart of Customer Success Management (CSM). And as you grow, revenue from your installed base becomes an increasing proportion of your company’s economic value. You need to do whatever you can to prevent customer churn.

Churn analysis is a core discipline of customer success management. And that’s why you need Gainsight, the industry’s premier customer success platform that focuses relentlessly on analyzing your current relationships with your customers. If you have a recurring revenue business and aren’t focusing on metrics associated with churn analysis, your customers will leave you in the dust.

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