Gainsight Glossary

How to Reduce Customer Churn

As the customer’s main advocate within your organization, you constantly worry about reducing churn while strengthening and growing your relationships in a rapidly evolving landscape. Now more than ever customers are agile, mobile and powered by choice. Consequently, a satisfied customer no longer guarantees that you will have their business in the long term, as businesses seek to continuously reduce costs and increase profitability. You must sell continuously to reduce potential churn and increase the rate of customer retention.

That’s why customer driven enterprises are leveraging the power unlocked by customer data to identify “at-risk” customers, while growing the lifetime value of healthy ones. With Gainsight, companies can leverage customer intelligence and automation to proactively reduce customer churn, manage retention and identify upsell opportunities.

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