Gainsight Glossary

Calculating Customer Churn

Know your customer churn rate and gain a deeper understanding of your business health Churn rates are key indicators of a subscription-based business’ health.

How to Calculate Customer Churn (Formula):

(Number of Customers Lost) ÷ (Original Number of Customers)

While simple on the surface, deciding how to calculate customer churn can get tricky. You have to account for revenue, time spans, customer churn vs. revenue churn, avoidable vs. unavoidable churn, and other factors. For an in-depth look at churn, check out our Essential Guide to Churn.

Calculating Churn with Gainsight

Gainsight offers an intuitive Customer Success platform that provides customer intelligence you can use to calculate customer churn. Gainsight is also packed with features to further improve your churn rates.

With Gainsight, you can:

Learn more about Customer Churn:

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