Gainsight Glossary

Customer Relationship Management

Empower your Customer Relationship Management With Gainsight

Customer Success and Customer Relationship Management (CRM) go hand-in-hand. Customer Relationship Management focuses on the opportunity each account has of becoming a potential customer. CRM software keeps sales processes organized and aligned with best practices. Once a deal has closed, Customer Success continues the relationship and helps to deliver on the promises made during the sales process.

Gainsight combines multiple and disparate sources of customer data into a central, CRM-agnostic source. This data is used to generate insights on customer health so you can reduce churn, identify upsell/cross-sell opportunities, and more. Using Gainsight, you can proactively attend to customer needs and ensure long-term recurring revenue.

Gainsight’s Relationships tools give you the power to:

  • Access and organize your customer relationship data and view this information in robust reports
  • Drill down into each account for quick access to individual customer information
  • Track the movements of your key sponsors to proactively identify risks and opportunities
  • Grow your relationship with Success Snapshots, automated email outreaches, surveys, and more

Gainsight works with your CRM, so whether you’re using, Oracle, SAP, Microsoft Dynamics, or all of them combined, Gainsight can be your central source of customer data. To learn more about Gainsight’s capabilities, schedule a demo today.

See Gainsight in Action!