Gainsight Glossary

Customer Focus And Relationship Management

Companies are dependent upon customers to realize their financial objectives. Still, they do not duly recognize the role of customers in driving business growth. Companies consider them as mere numbers. This spoils the business-customer relationship.

Gainsight, the leading customer success management company, focuses on building a profitable relationship with customers. In recognition for their role in driving sales and revenue, Gainsight channelize its efforts in helping customers achieve success and happiness.

Gainsight knows that to improve customer focus and relationship management, there is the need to understand customers’ current and future needs. It, therefore, leverages technology, people and processes to automate and synchronize sales, marketing and customer service. This helps to increase customer happiness and total lifetime customer value. Below are some benefits of enhancing customer focus and relationship management.

  • Better relations with customers
  • Enhanced customer happiness and retention
  • Better understanding of customer needs and requirements
  • Identify opportunities and areas of improvement

For more information about enhancing customer focus and relationship management, visit

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