Gainsight Glossary
Customer Management CRM
The popularity of subscription-based business models makes it necessary to ensure effective customer management to prevent defection and increase retention. Hence, for successful customer management, CRM (Customer Relationship Management) software is the best bet.
CRM helps companies effectively deal with current and future customers. It provides accurate customer business data that allows marketers to be well prepared right before customer interaction. Not only would it impress customers but also compel customers to stay.
The Benefits of a Customer Success Platform
Gainsight’s customer success management solution is one such platform that increases customer retention through early detection of at-risk customers. Some of the benefits of Gainsight’s customer management platform are:
- Get to know customers and their wants and preferences
- Provide better customer service
- Deliver right products and services to customers
- Close more sales
- Maximize profits
- Improve customer loyalty
- Reduce churn
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