Gainsight Glossary

Customer Engagement Strategy

Developing a robust customer engagement strategy is an important activity for Customer Success groups. Customer engagement strategies keep new and existing customers updated about latest company happenings and promote long-term brand loyalty.

Action Points for Customer Engagement Strategies

  • Regular communication on new features and updates
  • Quarterly or half-yearly collection of feedback
  • Identify opportunities for cross sells
  • Calculation of Net Promoter Score, MRR and ARR

Managing a customer engagement strategy with Gainsight

Gainsight is a customer success platform that provides critical customer intelligence to create realistic customer engagement strategies. The Gainsight platform standardizes and automates workflow for customer retention that directly impacts recurring revenue. Through continued measurement and analysis, you can improve overall revenue growth and customer lifetime value.

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