Gainsight Glossary

How To Increase Customer Retention

Today’s customers are mobile and powered by choice and hence, a satisfied customer does not guarantee long-term business prospects. To focus on long-term stability companies need to work on their customer retention strategies.

How to increase customer retention

  1. Find out the Net Promoter Score (NPS). It is a relationship survey that scores and tracks the answer to the question: would your customers recommend you to others?
  2. Conduct transactional surveys. These surveys provide immediate and empirical evidence of those many points and ways in which you interact with your customer.
  3. Set up alerts. Eliminate risks by creating a single repository for data and alerts available to all.
  4. Create customer communities. Engage your customers in social media before and after a webinar or product release.

Leverage Gainsight’s customer intelligence to increase product usage and increase customer retention. To learn more about Gainsight, visit

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