Gainsight Glossary

Strategies of Customer Retention

Customer retention is the primary focus for all Customer Success groups. Some of the key strategies used for customer retention are:

  • Improving product adoption

  • Customization of most used product features

  • Establishment of training and support groups

  • Social media engagement

Gainsight is a customer success platform that enables Customer Success teams to work on long-term customer retention strategies by leveraging customer data. We enable you to generate recurring revenue by providing intelligence on the health of your customer base and churn metrics. Learn more about us at

Gainsight helps your company’s retention strategy by identifying causes of churn and creates a stable foundation for keeping your customer data.

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