Gainsight Glossary

Customer Management System

Having a great customer management system is essential for a robust customer success organization in any company. You need access to all information about your customers in one place to work effectively and proactively. This intelligence should include a history of every interaction and detailed statistics about product or service usage. Beyond the management of individual customers, the data is a veritable gold mine for product managers who need a detailed understanding about how (or if) customers are using product features.

If used to its full potential, a customer management system will reduce operational costs, ensure customer loyalty and ultimately generate more revenue.

Gainsight’s customer management system does all these things, and much more. Because customer retention is a shared responsibility across every business function, Gainsight also drives integrating customer management workflows across the enterprise.

You can:

  • Track key performance indicators and analyze trends across the customer base
  • Measure feature usage across the customer base and for individual customers
  • Set up rules based on historical trends
  • Prioritize new product features based on adoption

With Gainsight’s customer management system, your business can proactively manage retention, reduce unexpected churn and identify upsell opportunities.

To learn more about Gainsight’s customer management system, schedule a demo.

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