Gainsight Glossary

SaaS Customer Growth

Gainsight is a customer success platform that analyzes churn, improves retention and measures the value of Customer Success initiatives. SaaS companies in particular benefit from Gainsight because they can leverage insights from the platform to drive customer growth.

For example, sales and marketing always need more references from customers who have deep product expertise and experience. Gainsight will help the sales folks to increase renewal rates and drive up-sell revenue. Product managers will benefit from understanding if and how customers are using features. This, in turn, will drive better product roadmaps that will ultimately result in more sales.

And, of course, there is the Customer Success team. Customer growth is important in a SaaS company, but maintaining (and hopefully increasing) revenue from existing customers is always the top priority.

To learn more about how Gainsight can facilitate SaaS customer growth, call us to schedule a demo.

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