Gainsight Glossary

Cable Lifetime Revenue

The rapid expansion of the Internet is driving cable companies of all sizes to rethink how they operate in order to survive, grow and succeed. As a result, every company must pay closer attention to the changing landscape of needs of customers to retain their business and expand relationships. This is especially true of cable companies which rely and focus on subscription or recurring revenue. They especially can’t afford their customers churning.

Tracking lifetime revenue is important to identify potential problems and possibly new selling opportunities. Capturing the raw data needed for lifetime revenue can, in some cases, be quite challenging. That’s why these companies need Gainsight, a platform designed from the bottom up for customer retention and satisfaction.

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