Churn Management

Businesses can no longer sell a customer a product or service and move on. Whether it’s subscription, utility, freemium or other ongoing pricing, companies are earning more of the “lifetime value” of a customer over long periods of time. This means that organizations must pay close and constant attention to churn management.

Managing Churn with Gainsight

Gainsight is a premier customer success platform that combines multiple sources of customer data into a single Customer 360 data warehouse within Salesforce.com. You can convert data into meaningful churn managment insights to uncover true customer health and identify up-sell opportunities. In turn, these insights enable you to drive churn management responses across the enterprise using proactive alerts and built-in workflow management.

Learn more about Churn Management:

• Gainsight’s Essential Guide to Churn
• Blog – What to Do When a Customer Churns