Businesses can no longer sell a customer a product or service and move on. Whether it’s subscription, utility, freemium or other ongoing pricing, companies are earning more of the “lifetime value” of a customer over long periods of time. This means that organizations must pay close and constant attention to churn management.
Managing Churn with Gainsight
Gainsight is a premier customer success platform that combines multiple sources of customer data into a single Customer 360 data warehouse within Salesforce.com. You can convert data into meaningful churn managment insights to uncover true customer health and identify up-sell opportunities. In turn, these insights enable you to drive churn management responses across the enterprise using proactive alerts and built-in workflow management.
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