Gainsight Glossary

End User Engagement

What is End User Engagement?

End user engagement, also called user engagement, measures how a user interacts with a product, feature, or service. User engagement is important because it is a strong indicator of how much a user values a product, and is highly correlated with profitability. End user engagement metrics may include duration or frequency of usage, feature usage, and aspects indicating the depth of product interaction.

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