Digital-led CS: From segmentation to channel strategy
Build a better customer experience by getting digital-led CS strategies right
In this webinar, Looker’s Brian LaFaille and Remco de Vries from Gainsight, get really tactical and discuss digital-led strategies. They walk through examples, highlight user-based motions and even capacity planning and how Digital CS can be your best friend.
They focus on 5 key areas:
- Segmentation – How do you define your segments?
- Channels – What channels should you use, when?
- Transitioning – How do you transition customers to a – digital-led program?
- Results – How do you measure success?
- Team – Who does what?
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