Growth product management is thriving, adding a ton of value to organizations, and helping orgs deliver on commercial goals once relegated to sales and marketing functions.

Mickey Alon led a candid discussion with Patricio Hervas, Growth Product Manager at OTA Insight. The two discussed the recent rise of the growth PM roles and the huge interest in hiring Growth PMs. We have touched on why leading tech orgs have implemented growth-oriented strategies, which metrics they focused on, with growth PM’s leading these dedicated teams.

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