Ebook / Guide

AI Unlocks The Potential Of Online Communities

What does community management look like in an AI-first world?

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You’ve built the community. You know it drives value. Getting the rest of the business to see that has always been the hard part. 

AI is changing that. 

This Forrester report examines how AI capabilities built into community platforms are giving community managers new tools to scale their impact, improve the member experience, and demonstrate measurable contribution to retention and growth.

Key Takeaways include:

  • How AI shifts community managers from reactive moderation to proactive insight
  • Which platform capabilities are driving the biggest gains in member experience
  • How to tie community activity to retention, pipeline, and NRR
  • The risks of AI-generated content and how to protect your community’s trust

Forrester Research, Amy Bills, Laura Ramos, and five contributors. Based on interviews with community leaders at Gainsight, Salesforce, PTC, F5, Conga, and Higher Logic. Survey of 85 B2B marketing leaders, June 2026.