Research & Reports

Building Winning Product Experiences

See what 11 of the Top B2B Product Teams Measure to Win

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We spoke to product leaders from 11 of the top B2B SaaS companies to learn about their strategies for product development, GTM, growth, and measurement – and found some commonalities along the way.

Our guide to Building Winning Product Experiences walks through these top priorities and traits of leading SasS companies.

What you’ll learn:

  • 15 key findings and guiding principles from leading product organizations
  • Foundational insights and product strategy from 11 leading organizations, such as InVision, Intercom, Datadog, and Zuora
  • Commonalities in product experience and GTM strategies from the 11 organizations surveyed