Top 10 User Engagement Metrics to Measure Product Performance

2022 marks the 20-year anniversary for The Bachelor, the legendary reality dating show where dozens of contestants vie for the attention of one eligible single in the hopes of hearing that famous phrase: “Will you accept this rose?” It’s a show about many things—love, drama, hot tubs—but most of all, it is a show about

Why You Need a Product-Led Growth Tech Stack

As a SaaS leader, you’re facing a constant balancing act. You need technology to empower your team, but you don’t want a bloated tech stack clogging productivity.  Product leaders and managers, in particular, need lean, efficient tech stacks to operate effectively, especially when it comes to product-led growth. The right combination of technology is the

5 Product Analyses That Put Customers at the Center of Your PLG Strategy

This post was originally published on UX Matters. The ultimate challenge for any product leader is to ensure that customers not only try, but keep using your product over time. This is the heart of a product-led growth (PLG) strategy. A great product can be a fast path to revenues, brand loyalty, word-of-mouth, and durable

Growing Your Customer Acquisition and Retention Rate

Everyone knows that Tesla changed the game for electric vehicles, but fewer realize exactly how—it’s all about the battery. Lithium-ion batteries produce a strong, steady, efficient current that just wasn’t possible with older types. Sure, the old batteries worked, but they were limited. And once Elon Musk’s company demonstrated the potential of lithium ion, everyone

The Importance of Collecting Customer Feedback (and Best Practices)

Gordon Ramsay is probably the most famous chef in the world. Across a seemingly endless series of TV shows, he dishes out brutally honest feedback that’s hot enough to singe your eyebrows off. But the reason his shows work is that people who can take the heat of his comments end up getting excellent advice

Achieving Alignment: Enabling Customer Success Centricity Within Your Organization

By Sabina Pons, Operating Partner at Growth Molecules™ and a 2022 Top 100 CS Strategist.  In Customer Success circles, we practice the belief that when a company has the customer at the center of all that it does, customer outcomes will be achieved.  This means that the product or service that a company is providing satisfies