It seems like every week there is a new kind of milk in the grocery store. Apparently, our society has moved on from cow milk, soy milk, and almond milk—make way for oat milk, rice milk, and even hemp milk! And sure, the advertising campaign was clever. But it wasn’t until we tried a free
Top 10 User Engagement Metrics to Measure Product Performance
2022 marks the 20-year anniversary for The Bachelor, the legendary reality dating show where dozens of contestants vie for the attention of one eligible single in the hopes of hearing that famous phrase: “Will you accept this rose?” It’s a show about many things—love, drama, hot tubs—but most of all, it is a show about
Why You Need a Product-Led Growth Tech Stack
As a SaaS leader, you’re facing a constant balancing act. You need technology to empower your team, but you don’t want a bloated tech stack clogging productivity. Product leaders and managers, in particular, need lean, efficient tech stacks to operate effectively, especially when it comes to product-led growth. The right combination of technology is the
5 Product Analyses That Put Customers at the Center of Your PLG Strategy
This post was originally published on UX Matters. The ultimate challenge for any product leader is to ensure that customers not only try, but keep using your product over time. This is the heart of a product-led growth (PLG) strategy. A great product can be a fast path to revenues, brand loyalty, word-of-mouth, and durable
How Netflix Can Avoid Blockbustering Itself
This post originally appeared on Entrepreneur. It’s no secret that content is king. And from the wild, non-stop proliferation of streaming services, it looks like that’s not destined to change anytime soon. But the OG king of streaming, the disruptor of disruptors, the notorious Blockbuster killer, the one and only Netflix had a pretty nasty tumble
Why I Keep Coming Out at Work
This blog is part of Gainsight’s celebration of Pride month and all the LGBT+ members of our community. I came out to my fraternity simply by showing up to our reunion. I couldn’t bring myself to broach the topic in a direct conversation. You may have had a similar experience when you need to say
Growing Your Customer Acquisition and Retention Rate
Everyone knows that Tesla changed the game for electric vehicles, but fewer realize exactly how—it’s all about the battery. Lithium-ion batteries produce a strong, steady, efficient current that just wasn’t possible with older types. Sure, the old batteries worked, but they were limited. And once Elon Musk’s company demonstrated the potential of lithium ion, everyone
The Importance of Collecting Customer Feedback (and Best Practices)
Gordon Ramsay is probably the most famous chef in the world. Across a seemingly endless series of TV shows, he dishes out brutally honest feedback that’s hot enough to singe your eyebrows off. But the reason his shows work is that people who can take the heat of his comments end up getting excellent advice
Which Product Experience Metrics Should You Measure?
Every town or neighborhood has a number one restaurant. Picture a line down the block, ridiculously long wait times to get a table and flustered wait staff who just want to get you in and out as quickly as possible. Doesn’t sound like the best customer experience, does it? But it doesn’t matter, because the
Achieving Alignment: Enabling Customer Success Centricity Within Your Organization
By Sabina Pons, Operating Partner at Growth Molecules™ and a 2022 Top 100 CS Strategist. In Customer Success circles, we practice the belief that when a company has the customer at the center of all that it does, customer outcomes will be achieved. This means that the product or service that a company is providing satisfies