Whether you call it product-led, customer-led, or digital-led, cohesive user journeys in your product are key to successful product and overall customer experiences. Cohesive journeys allow your users to receive... read more →
Well defined customer touch points are the foundation of a strong digital experience with your product. And as the SaaS industry evolves and gets more sophisticated, so do customer and... read more →
In the current market, a company’s future is increasingly being determined by its existing customers. As new business growth slows down, companies that retain and expand their customer base are... read more →
By Tori Jeffcoat, Senior Product Marketing Manager, Gainsight. Life used to be predictable. Take TV, for example. For decades, popular shows like The Simpsons and Law & Order delivered a... read more →
As the business world prepares to weather this year's economic headwinds, savvy SaaS organizations are doing more than battening down the hatches. They're investing in product experience (PX) and product-led... read more →
During times of economic uncertainty, the secret to survival is to double down on your customers. That doesn’t mean just more time with Customer Success (CS) or building great products... read more →
This article was originally published in CIO. It’s said that every company is now, at least partly, a software company, which is undoubtedly changing the IT landscape. As a result,... read more →
This article was originally published in Fast Company. Interest rates are soaring. Currency pressure is mounting. A recession may be looming. These macroeconomic headwinds are hard enough to deal with... read more →
Stay focused on your mission and realize durable growth with product analytics Multi-product companies have a lot going for them. They're dynamic organizations that increase their addressable market with every... read more →
If you’ve ever watched the show Ted Lasso, you’ve noticed that it is in many ways a tale of two coaches: Ted Lasso and Coach Beard. Ted is emotionally intelligent... read more →
