At PubMatic, our mission is to enable publishers to realize the full potential of their digital assets. Today, we are accomplishing this by providing a cloud-based software platform designed to allow publishers to manage and drive their advertising business in real-time. Because we deliver our platform as a service, we have many of the same
If you are young and just starting out in business, or just restarting your career in Customer Success, it’s a perfectly legitimate question to ask not just “Why Customer Success as a career?”, but also where it might lead. The good news is that the skills required, and that you will develop, to be a
Why would you choose Customer Success as a career? Or even as a stopover in your career? Interesting question and one worth exploring. So, let’s explore. Let’s start by talking about what skills are required to adequately perform this role. After all, no one wants to go in to a job or career that they’re
There’s been a ton of conversation in the past several years about the technology buying power shift from the CIO to the CMO. The arguments supporting this claim are that a) marketing has the budget, b) SaaS has expedited application time to value and c) organizationally, marketers are building “full stack” teams that can handle
We’ve spent a lot of time and energy in the past couple years helping to provide some insights and best practices into the practitioner side of Customer Success Management. We’ve had lots of discussions about how to hire and compensate CSMs, how to score customer health, how to manage your RED/Yellow/Green meetings and many, many
In the previous post in this series on the Business Benefits of Customer Success Management (CSM), I talked about Preserving Revenue by improving customer retention and lowering churn. Now I want to look at the third business benefit Forrester cites in their report “An Executive Primer to Customer Success Management.” and this time it’s New
In the previous post in this series on the Business Benefits of Customer Success Management (CSM), I talked about Revenue Expansion (up-sells, price increases, etc.) and how the data-driven nature of CSM can significantly drive top-line revenue growth. Now I want to look at the second business benefit Forrester cites in their report “An Executive
In the first part of this series on the Business Benefit Of Customer Success Management (CSM), I talked about who benefits from CSM and how the ROI is measured from having a CSM organization. Now I want to dive into the first business benefit Forrester cites in their report “An Executive Primer to Customer Success
Customer Success Management is good for business, and Forrester confirms this in their report “An Executive Primer to Customer Success Management.“ But what exactly is the business benefit of Customer Success Management? Why is it good for business? Who Benefits The Most from Customer Success Management? First, let’s explore what types of companies benefit the
Customer Success is a massively-disruptive movement in the Subscription Economy for one very simple reason; Customer Success is good for business. Especially subscription businesses. Finally, what we at Gainsight have known to be true, and what we’ve been sharing, promoting, and preaching – and, frankly, have built our own business around – has been validated