Funnel analysis helps determine the point in which users are dropping off of a series of events that leads towards a defined goal. An example goal for an enterprise application...
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A cohort retention analysis is a helpful tool for product teams to understand how many of their users return to their product and after what period of time. Aptrinsic is...
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The NPS or Net Promoter Score survey is a method of measuring your customers’ overall satisfaction with your company’s product or service and a proxy for brand loyalty. The survey...
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We conducted a survey polling over 200 Customer Success Management (CSM) teams asking about their primary responsibilities. The results were incredibly insightful—and not what we expected. We found there were...
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In my previous post Why Product Qualified Leads Are Rapidly Being Adopted In SaaS I wrote about the main drivers that led many SaaS companies to adopt a new and...
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A majority of SaaS companies that I've built products for have brought their products to market with a sales-led G2M motion. Aptrinsic is now Gainsight PX! Gainsight PX helps your...
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Empowering SaaS companies to execute on more personalized onboarding and customer marketing experiences. Aptrinsic is now Gainsight PX! Gainsight PX helps your team deliver superior product experiences while Gainsight’s customer...
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In the world of Customer Success, the word "adoption" is essentially synonymous with customers’ usage of our product. But as a Gainsight administrator, “adoption” inspires a different interpretation: our CSMs...
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During Aptrinsic’s Mastering Product Adoption and Growth event, industry-renowned product leaders shared their insights into driving product growth. Aptrinsic is now Gainsight PX! Gainsight PX helps your team deliver superior...
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The following are seven key growth principles from Google’s Head of Growth: Ken Rudin. Aptrinsic is now Gainsight PX! Gainsight PX helps your team deliver superior product experiences while Gainsight’s customer...
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