This post was co-authored by Megha Mathur. Companies are constantly releasing new products and features. But making end users aware of these new options is a big challenge for marketing, sales, and customer success teams. For those of us in B2B SaaS, we often interact with solution admins, internal champions, or decision-makers, not our end users.
This article is Part 1 in a two-part series that will help your product team find the right metrics to demonstrate and improve business impact. Check out Part Two here, when you’re finished with this article. As a product manager, your job is to drive value for your customers and for the business. The thing is,
Product analytics is a necessary part of modern product management. But what’s the point of collecting data if you have no way to act on it and improve your KPIs? As agile working environments grow increasingly popular, product managers find themselves facing new challenges such as: Staying competitive in a constantly-shifting landscape Personalizing product experience