Every week, I remind myself that a customer is not a company—they’re individuals. We tend to view customers as teams and organizations, personas and segments, but a customer’s actions come... read more →
Meet Hank—a 6-year old basset hound who loves to play fetch, howl for no reason, and get all the belly scratches. Hank is also a treasure trove of understanding about... read more →
So your free trial period is up… what happens next? Earlier this quarter we introduced the option to evaluate our Gainsight PX offering by starting a 15-day free trial. A... read more →
This article is Part 2 in a two-part series that will help your product team find the right metrics to improve and demonstrate business impact. Read Part 1 (Stop Using... read more →
Chances are you’ve heard the saying, “‘Everyone wants change, just not for them.” If we’re being honest, we can all agree that the one constant in life is change—yet managing... read more →
Companies are constantly releasing new products and features. But making end users aware of these new options is a big challenge for marketing, sales, and customer success teams. For those of... read more →
This article is Part 1 in a two-part series that will help your product team find the right metrics to demonstrate and improve business impact. Check out Part Two here,... read more →
Product analytics is a necessary part of modern product management. But what’s the point of collecting data if you have no way to act on it and improve your KPIs?... read more →