In today’s data-driven age, businesses can’t afford to make decisions based on gut instinct. For this reason, the best organizations measure a number of metrics—including Net Promoter Score (NPS), churn rates, and customer acquisition costs—to determine how healthy their businesses are. If you’re looking to build a stronger, more resilient business, one such metric you
User onboarding is piling extra pressure on product leaders’ and managers’ shoulders. And it’s a massive responsibility. According to thinkJar research, nearly 70% of customer churn could be stopped if issues were resolved during the initial engagement. But there are onboarding traps that ambush product leaders as they work to perfect this critical stage of
If you’re a product leader or manager tasked with improving the product experience, you need to dig deep. To build long-term growth, you can’t just create a stellar product and walk away. You need to drive deeper product adoption, faster onboarding, and long-term retention. We’re here to help you craft a product experience that enhances
There is no shortage of feedback these days. But what is everyone doing with it? When you’re trying to deliver an exceptional product, it’s easy to get lost in the constant deluge of customer feedback. Your users are likely communicating with your company through multiple channels and it can seem like feedback gets lost in
To truly excel in product management, you need to have a respect for design, an understanding of countless processes, a passion for problem-solving, excellent communication skills—the list goes on and on. That’s a lot to keep up with. [Update: We’ve also launched a new home for our latest product management resources] Let us introduce you
Every week, I remind myself that a customer is not a company—they’re individuals. We tend to view customers as teams and organizations, personas and segments, but a customer’s actions come from their personal, human experiences. A customer is a person. Usually, the only practical way to send messages to customers is through a 1-to-many communication. A
Meet Hank—a 6-year old basset hound who loves to play fetch, howl for no reason, and get all the belly scratches. Hank is also a treasure trove of understanding about product analytics and feature usage. Don’t worry, this article is more than just cute pictures and GIFs of Hank (although I’d argue that might still qualify
So your free trial period is up… what happens next? Earlier this quarter we introduced the option to evaluate our Gainsight PX offering by starting a 15-day free trial. A huge driver for our free trial was feedback from our prospects and customers. They preferred to evaluate software by trying it themselves before buying it.
This article is Part 2 in a two-part series that will help your product team find the right metrics to improve and demonstrate business impact. Read Part 1 (Stop Using the Wrong Product Metrics: Valuable Metrics Framework) here. In my previous article, I discussed why product metrics sometimes don’t deliver business value, and I discussed
Chances are you’ve heard the saying, “‘Everyone wants change, just not for them.” If we’re being honest, we can all agree that the one constant in life is change—yet managing change can be difficult. Will the new thing be better than the old thing? What will I have to relearn or rethink with the new