This post was originally published in Ecommerce Times. Though the pandemic isn’t exactly in the rearview mirror yet, we are beginning to understand the effect it’s had on B2B firms across the country — and around the world. One of the biggest paradigm shifts is an increased appreciation for the customer base. We can’t take our customers
Transforming your customer success strategies into revenue-driving operations takes more than additional customer success managers. Expanding the team is not always the right answer to address scale and impact. Often, it’s about leadership. Just as you wouldn’t expect to scale without a sales or marketing operations team, you can’t achieve the growth you dream of without
You’ve probably noticed how fast product-led growth models are skyrocketing in popularity. Wondering why everyone is so gung-ho about this business methodology? One of the biggest reasons is this: Product-led approaches can plummet your customer acquisition costs. Not only does that mean more profit lands on your organization’s bottom line, but it also means there
Gainsight is always excited to see our customers excel with the use of our products. But when they take a new direction of incredible growth and scale, we have a sense of pride that we are a part of their success. That is how we feel about VMware. Recently Gainsight’s Chief Customer Officer, Kellie Capote,
By Sabina Pons, Operating Partner at Growth Molecules™ and a 2022 Top 100 CS Strategist. Company-wide change is very complex. Whether you have an existing and evolving Customer Success (CS) team or are building an organization for the first time, it’s likely that you have experienced the realities of change management: It is hard, uncomfortable, and
Co-Authored by Nick “Walt” Walker If your goal is to become a SaaS CEO at a startup company, you’ll have to learn several skills: Building a business strategy Motivating the team Executing consistently Raising money Repeating CEO cliches over and over again While I find all parts of the job to be interesting, there are
After two years of virtual experiences, Pulse is back and it’s happening IRL! If you ask us, logging off Zoom and making face-to-face connections once again is reason enough to buy your ticket right now. Whether you’re a Pulse vet or this is your first one, we promise that this year will be unforgettable! Here
The second you launch a new feature or a customer signs up for your product, the clock starts ticking. The faster you can get users to embrace your product, the sooner it will start paying off. That’s what makes product adoption so critical. However, what many product leaders and managers don’t realize is that there’s
The conversation around customer education is getting louder every day. It seems that more and more customer-centric companies say they are currently building out or talking about creating a customer academy. Do you know why? Because a strong customer education program sets you apart from your competitors. It helps companies win and keep winning over their customers
Multi-product companies are bursting with growth potential. But product leaders and managers know how challenging it can be to keep that growth moving in the right direction. If you aren’t intentional and rooted in a clear strategy, it’s easy to fracture your company, drift into silos, and run into a host of growth challenges. However,