“With the shift to a SaaS model, the connection between your customer’s success and YOUR success is much more direct and felt much more quickly.” – Ken Lownie, Ken Lownie Consulting Partners. Like at the beginning of every relationship, your customers are very needy. They’re easily confused, unsure about the future and generally looking to

We have been debating this a lot internally here at Gainsight. In short, we were trying to figure out if the cost of a Customer Success Team should be accounted for as Cost of Goods Sold or Sales and Marketing. You would think there would be a single and very straightforward answer, but the more

Henry Ford famously said, “If I had asked people what they wanted, they would have said faster horses.” Ford’s sentiment highlights the risk of developing products based on what customers say, and the benefit of understanding why customers say what they say. In his case, people just wanted a faster way to get from point

Angela is the VP of Customer Success at SaaS vendor Reevoo in London. Prior to Reevoo she spent over 15 years at Oracle Corporation, most recently as a member of the senior management team within the EMEA Customer Success organisation. I am 90 days into my current role. The term ‘Customer Success’ is about 100

Last year, I started sending “Tip of the Day” emails to my team. Sometimes I sent a Tip when I noticed a smart tactic that one team member used, and wanted to make sure we replicated it across the team. Other times I noticed a mistake that shouldn’t be repeated. Sometimes I had an idea

A year ago, we undertook the challenge to reimagine our reporting and analytical capabilities. We realized that Gainsight has an abundant wealth of data across multiple dimensions of customer engagement (like usage, billing, survey, support and implementation) yet we did not have an analytical tool versatile enough to encourage interactive exploration and discovery. Having the

The beginning of each new year invariably brings with it a lot of change. This change manifests itself personally via New Year’s resolutions (I write this on day 5 of my health food cleanse), and professionally via career changes and general organizational restructuring. We at Gainsight find that the beginning of each calendar year signals

Now that we’re in the season of New Year’s Resolutions, you might be pondering a few questions: “Am I doing my job well?” “How do I compare to others in the industry?” “Am I spending my time in the right way?” These are questions that even the best of us wonder about from time to

I lead Gainsight’s Product Marketing and Technology Partnerships team and it is our mission to be the experts on our customers and our market. We also serve a cross-functional role ensuring our Sales, Services and Customer Success teams have all the knowledge and collateral needed to execute their goals. What is a Customer Advisory Board?

Over a decade and a half spent serving in account management and marketing strategy roles at b2b ad agencies, I’ve learned the art of successful expectation management. For customer success practitioners, knowing how to set customer expectations post- purchase, and then throughout implementation has become a standard practice. But, it’s naive to think that those