To watch PulseCheck 2018 or not to watch? That is the question. We make an average of 35,000 decisions per day. Blue jeans or black? Highway or side streets? Salad or stuffed crust pizza? These can end up putting a lot of pressure on you (and your poor brain). Fortunately, this flowchart will take one
The Ins and Outs of Funnel Analysis
Funnel analysis helps determine the point in which users are dropping off of a series of events that leads towards a defined goal. An example goal for an enterprise application could be when the administrator completes the setup of a required integration. Aptrinsic is now Gainsight PX! Gainsight PX helps your team deliver superior product
How to Determine Product-Market Fit Using Cohort Retention Analysis
A cohort retention analysis is a helpful tool for product teams to understand how many of their users return to their product and after what period of time. Aptrinsic is now Gainsight PX! Gainsight PX helps your team deliver superior product experiences while Gainsight’s customer success platform helps to ensure customers are receiving business value
Settling for a “Good Enough” Customer Success Solution Will Cost You
If you think you’re saving money by buying a “good enough” Customer Success solution, think again. Buying a Customer Success solution is a lot like buying art supplies. When you’re starting out, the $1 paints seems like a smarter choice than the $3 paints. You might think, “It’s cheaper and I’m new to this ‘art
Messy Data? Join the Club
So you’ve been wanting to get serious about managing your customers and using data to drive insights and actions. But your data is a mess, right? Is that the end of the story? It better not be. Let’s get a couple of things out in the open: Everyone’s data is a mess We live in
Your Customer Success Summer Reading List
Just because summer break is a thing of the past doesn’t mean summer reading has to be! Summer is upon us in the States and this Customer Success Summer Reading List will keep you occupied whether you’re staying in, traveling to far off places, or lounging by the ocean. Read it all at once or
6 Ways Customer Success Is Showing up in Non-Tech Companies
You’ve probably heard this one before: A Customer Success Manager, an Internet of Things Engineer, and a Management Consultant walk into a bar… Okay, maybe not! But that triumvirate seems to be showing up frequently in historically non-digital businesses as the trend of “Software Eating the World” advances unabatedly. Who knows? Maybe someday soon Customer
Acquiring Customers Isn’t Enough. Here’s Why You Need to Focus on Retention.
Cost of Retention vs. Customer Acquisition Cost. It’s a classic match-up. They’re both essential players, but when it comes to healthy growth, which one of these best practices should you be betting on? In the early days of SaaS, growing fast was everything. Money was poured into customer acquisition and businesses took off left and
What I Learned from CCO Summit Europe
We’ve done the Chief Customer Officer Summit, which we affectionately refer to as “CCO” four times in the US. It has been phenomenally successful, with our NPS ranging from 85 to 94 for those four events. So we decided to bring it to Europe last week and the results were no less amazing. 40+ leaders
How to Use This Awesome NPS Calculator
In case you haven’t seen it, we built a pretty cool website that can automatically calculate some of the most common metrics you’ll need to benchmark in the course of your day-to-day job in Customer Success. I’m sure a lot of you reading this are pretty familiar with all six of these formulae, and maybe you