Just because summer break is a thing of the past doesn’t mean summer reading has to be!
Summer is upon us in the States and this Customer Success Summer Reading List will keep you occupied whether you’re staying in, traveling to far off places, or lounging by the ocean. Read it all at once or savor it slowly like the first lemonade of the season.
Reading not your thing?
Binge-watch Customer Success best practices at PulseCheck 2018, our free virtual Customer Success workshop. Register today and watch two ways:
- Tune in on August 7th at 9:00 a.m. (PT) / 12:00 p.m. (ET)
- Watch the PulseCheck 2018 recap that will be sent to you after it airs
Now, without further ado, let’s get educated and inspired by these Customer Success blog posts and books.
The Customer Success Identity Crisis, by Arjun Devgan
Has the hype about Customer Success peaked? Are we about to enter the trough of disillusionment? Get the answers to these questions and learn how to correctly align your strategies with today’s definition of Customer Success.
Essential Guide to Company-wide Customer Success
If you read anything this summer, make it this guide to company-wide Customer Success. Learn about the current state of Customer Success and why it’s imperative that your entire company is involved when it comes to customer wellbeing.
Brief Moments in Time, by Nick Mehta
Gainsight CEO Nick Mehta shares his commitment to being human-first. This inspiring piece emphasizes one of the most important aspects of Customer Success—the human element.
The AHA Moment That Taught Me What Customers Really Want, by Walt Weisner
Here are four actions you can take to excel in the competitive enterprise software market, inspired by B2C companies.
7 Tips for Making Your Customer Success Team More Powerful Than Ever Using Advocacy, by Austin Yin
Publishing and education tech company, Wiley, shares seven tips showcasing how they used advocacy to increase the effectiveness of their Customer Success efforts.
How to Calculate 6 Key Customer Success Metrics, by Riana Upton
Sometime it’s good to get back to the basics. This quick read fills you in on six basic metrics all customer-focused companies should be tracking.
Why Cloud Customer Success Is New Top Priority For Salesforce, Microsoft, Workday, SAP And Oracle, by Bob Evans
The subscription industry has shifted power to the customer and tech companies are learning to work within this environment. Discover why tech’s top companies are prioritizing Customer Success.
Free Your Data! Banish Data Silos For Good, by John Cutler
This post was ahead of its time. Breaking down silos is key for a cross-functional Customer Success program, but it will also have positive company-wide effects.
Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue, by Nick Mehta, Dan Steinman, Lincoln Murphy
This book covers how the subscription economy gave birth to what we know as Customer Success and how to apply these concepts in your own business. This book is also available in Kindle and audiobook format so you can consume it on the way to your next adventure.
Subscribed: Why the Subscription Model Will Be Your Company’s Future – and What to Do About It, by Tien Tzuo
The SaaS economy is here to stay and this book shows how you can adapt by building strong relationships with your customers.
Still hungry for more CS best practices? You absolutely can’t miss PulseCheck 2018. This free online event costs nothing but time—and it’ll be time well spent. Register today to get your name on the list.