It’s been a little over a month since 900+ leaders in Customer Success gathered in San Francisco for Pulse 2014. We’ve shared some of the initial numbers and content from the historic event, however, we wouldn’t be much of a Customer Success company if we didn’t survey the attendees and share the results of our
Enterprise technology has historically been built to serve an IT buyer. If you’ve ever filled out an RFP, you would almost certainly have seen a laundry list of requirements using words like controls, administration and compliance. Often missing from that list (or de-prioritized at least) was a focus on user needs, since addressing the business
There’s been a ton of conversation in the past several years about the technology buying power shift from the CIO to the CMO. The arguments supporting this claim are that a) marketing has the budget, b) SaaS has expedited application time to value and c) organizationally, marketers are building “full stack” teams that can handle
We’ve spent a lot of time and energy in the past couple years helping to provide some insights and best practices into the practitioner side of Customer Success Management. We’ve had lots of discussions about how to hire and compensate CSMs, how to score customer health, how to manage your RED/Yellow/Green meetings and many, many
Once upon a time, in a world far away there was a CEO that wanted to share some child-like joy with the world! Weeks and weeks on end at home can take a toll on anyone, but it’s been the right thing to do for our communities. Give your brain and your kids a break
Today is a special day for the Customer Success industry. We announced that Gainsight has been named by Gartner a 2014 Cool Vendor for CRM Sales. This recognition is more than validation of our efforts as a vendor in this space; Gartner’s decision represents broader validation from the industry’s leading analyst firm that a sharp
In the previous post in this series on the Business Benefits of Customer Success Management (CSM), I talked about Preserving Revenue by improving customer retention and lowering churn. Now I want to look at the third business benefit Forrester cites in their report “An Executive Primer to Customer Success Management.” and this time it’s New
In the previous post in this series on the Business Benefits of Customer Success Management (CSM), I talked about Revenue Expansion (up-sells, price increases, etc.) and how the data-driven nature of CSM can significantly drive top-line revenue growth. Now I want to look at the second business benefit Forrester cites in their report “An Executive
In the first part of this series on the Business Benefit Of Customer Success Management (CSM), I talked about who benefits from CSM and how the ROI is measured from having a CSM organization. Now I want to dive into the first business benefit Forrester cites in their report “An Executive Primer to Customer Success
Customer Success Management is good for business, and Forrester confirms this in their report “An Executive Primer to Customer Success Management.“ But what exactly is the business benefit of Customer Success Management? Why is it good for business? Who Benefits The Most from Customer Success Management? First, let’s explore what types of companies benefit the