Customer churn. It’s on everybody’s mind right now. But are you leveraging your customer community as one of your top tools to recognize and mitigate churn risk? Community allows your customers to engage with your product and brand on their own terms. It’s a space for customers to share best practices, trade product knowledge, and

This article was written by Gainsight CFO Alka Tandan and originally published in Forbes. Once, finance leaders had a simple mandate: Keep the books up to date, make sure the numbers add up, and track where the money flows. That changed over time, and finance now anchors every aspect of the organization in actionable analytics.

Customer success (CS) is on the verge of a digital revolution, and one-to-many tactics that increase Customer Success Manager (CSM) efficiency are making a real splash. For nearly a decade, CS has been built through one-to-one relationships between CSMs and their customers. There’s just one problem: This approach now needs to scale.  To build a

We’ve entered an era of customer success (CS) where company executives and investors have agreed now is the time to double down on CS efforts. In the last several months, there has been an abrupt, 180-degree pivot in business mindset and everything has gotten flipped on its head. EBITDA is a focus instead of hyper-growth.

This article was written by Alka Tandan, CFO, Gainsight, and originally published in CFO. In the digital economy, businesses are finding new paths to success. That means the metrics used to measure and steer performance need to change, too—but many companies are still wedded to old-school key performance indicators (KPIs) that don’t fully reflect the

Right before our holiday break, I sat down with internationally acclaimed Speaker and Product Discovery Coach at Product Talk, Teresa Torres. As a Product Discovery Coach, Teresa helps teams gain valuable insights from customer interviews, runs effective product experiments, and drives product outcomes. She is also the author of Continuous Discovery Habits, a product trio’s

This article was originally published in TechHQ in two parts: Data insights drive Zoom innovation and Zoom—the next generation.  While it’s been in business since 2011, it’s fair to say that Zoom really came into its own during the Covid-19 pandemic, between 2019–21, as an easy-to-use go-to way to help keep both business and personal

By Jake Ellis, Principal Product Evangelist, Gainsight From Alexa to ChatGPT, artificial intelligence (AI) has recently become a household name. It wasn’t long ago that the notion of tech-powered superintelligence supporting our day-to-day lives was the stuff of sci-fi. But today, we weave in and out of digitally guided journeys and virtual realities just as

With tech layoff announcements becoming more and more frequent, it’s clear that B2B SaaS companies are looking to do more with less. Less what? Less headcount, technology, resources.. All without sacrificing aggressive growth goals despite the uncertain market ahead. But if “doing more with less” means cutting your tech stack off at the knees and overloading your CSMs

Well well well, it looks like we’ve stumbled upon the holy grail of customer success—product adoption.  It’s the one thing that can make or break a customer’s experience with your company. But fear not my fellow customer success warriors, I have come bearing the gift of insight on increasing product adoption within your customer base.