How to make CX less ‘squishy’ and more data-driven

This post was originally published on CSMWire. According to Merriam-Webster, squishy refers to something that is “soft, yielding, and usually damp,” which perfectly describes my dog’s chew toys after a few minutes of play. Within the world of customer experience (CX) and customer success (CS), however, I use the term squishy to describe a team

Growth product managers will be your most important hire this year

This post was originally published on Dice. During uncertain times, businesses have a common playbook. First, they implement a hiring freeze, then they go looking for other ways to cut costs and boost efficiency in order to survive. But there’s another potential path forward: product-led growth (PLG), which enables SaaS companies to efficiently chart a

PLG is essential for durable growth, and other key learnings from Pulse 2022

Pulse 2022 may be over, but the impact is just beginning. This year, for the first time ever, the focus of the event expanded beyond customer success to include speakers, sessions, and attendees from product and community. The result was exactly as we suspected, that together, we are unstoppable.  If you weren’t able to attend

Announcing the 2022 Gainsight GameChanger Award Winners! 

Congratulations to the winners of the 2022 GameChanger awards! We took some time at Pulse, our annual user conference in San Fransisco (if you somehow haven’t heard of it), to recognize seven companies and over a dozen individuals. The winners represent some of the biggest names in the SaaS industry, and we salute their ability

Gainsight announces new capabilities to drive durable growth

New features enable digital-led customer collaboration, AI-optimized customer success management, and customer-centric product innovation.  Pulse, Gainsight’s annual conference, offers inspiring, strategic discussions for Customer, Product, and Community professionals. But, it’s not just a place to think about the big ideas. It’s also a place to hear about the products that Gainsight is developing to help