This article originally appeared on Dice. They say the hardest part about Harvard is getting in. The same thing is true of Google, McKinsey, and other storied employers: If you can outlast the gauntlet of gotcha questions and “why-are-manhole-covers-round” brainteasers, you’ll almost certainly get an offer. Yet in lionizing these interviews, we do ourselves a disservice.
Bridging the Gap Between Customer Expectations and Customer Experience
For three weeks each summer dozens of elite cyclists team up to ride long distances through hot temperatures and high altitudes. The grueling 21 stages of the Tour de France are not unlike the digital transformation efforts being undertaken in the financial services industry today. Whether you’re an incumbent or a new market entrant, you
Gainsight Horizon AI Labs: What Is The Right CSM to Customer Ratio?
Co-authored by Shantan Reddy. I don’t know about you – but data is one of my favorite things to geek out about (in addition to creating music parodies and talking about physics). Many of you know Gainsight has thousands of customers and tens of thousands of customer success managers that use Gainsight daily, so we
Two Common Mistakes Made by CPOs and How You Can Avoid Them
This article originally appeared in FastCompany. Being a chief product officer isn’t easy. Not only must you focus on areas such as user experience, strategy, and analytics, but you also need to care about how the product is built, marketed, sold, and serviced. Put another way: You interface both with customers and colleagues, and you’re
Five Steps For SaaS Companies To Build A Successful Product-Led Growth Model
This article was originally posted in Forbes. The subscription software business is changing fast, and SaaS businesses that don’t keep pace could go the way of the dinosaurs. Sound overly dramatic? The reality is that in a time of plunging market valuations, declining VC funding and limited capital, the traditional growth-at-any-cost SaaS playbook is no longer viable. We’re entering
Why Human-Led And Digital-Led CS Are Not At Odds
This article originally appeared in Forbes. Until recently, digital-led customer success was generally regarded as a younger, less attractive sibling of human-led customer success (CS). Often, digital CS was adopted as either an afterthought or as a segmentation strategy targeting client groups too small to be cost-effectively served with higher-touch, human-driven CS models. As a
5 Reasons to Attend Pulse’s Community Track
With an education-packed two days of Pulse, it may be hard to narrow down your list of which sessions to attend. We might be biased, but here are five reasons why we think you won’t want to miss the community track this year. It’s the first year with a HUGE community emphasis and an impressive
Optimize An Underutilized CSM: Your Product
Efficient scale is a must-have when it comes to creating durable growth in your Saas-modeled business. Customer success is fuel to create that efficiency, and can be the key driver of your modern growth engine. But, it doesn’t just happen. You need to have the right CS strategy, plan and systematically work priority by priority
3 Strategies to Drive Product Stickiness Through CS
As the tech market enters a new phase, organizations are determining what’s important during the downturn—and what’s important to their customers. SaaS companies in particular are asking themselves how to prevent churn and keep their customers happy. But, as Gainsight CEO Nick Mehta recently commented, it’s not always about customer happiness, but stickiness. “Stickiness is
5 Customer Success Trends That Scream for Data Democratization
Leading customer success (CS) organizations use data to drive strategies and tactics that help customers achieve their desired outcomes and, ultimately, renew or expand their subscription. I know what you’re thinking—using data to drive business outcomes, what a novel concept. But setting the sarcasm aside, there is a big difference between talking about data-driven customer