Two Interview Questions Every Product Manager Must Prepare For

This article originally appeared on Dice.  They say the hardest part about Harvard is getting in. The same thing is true of Google, McKinsey, and other storied employers: If you can outlast the gauntlet of gotcha questions and “why-are-manhole-covers-round” brainteasers, you’ll almost certainly get an offer. Yet in lionizing these interviews, we do ourselves a disservice.

Bridging the Gap Between Customer Expectations and Customer Experience

For three weeks each summer dozens of elite cyclists team up to ride long distances through hot temperatures and high altitudes. The grueling 21 stages of the Tour de France are not unlike the digital transformation efforts being undertaken in the financial services industry today.  Whether you’re an incumbent or a new market entrant, you

Five Steps For SaaS Companies To Build A Successful Product-Led Growth Model

This article was originally posted in Forbes.  The subscription software business is changing fast, and SaaS businesses that don’t keep pace could go the way of the dinosaurs. Sound overly dramatic? The reality is that in a time of plunging market valuations, declining VC funding and limited capital, the traditional growth-at-any-cost SaaS playbook is no longer viable. We’re entering

Why Human-Led And Digital-Led CS Are Not At Odds

This article originally appeared in Forbes. Until recently, digital-led customer success was generally regarded as a younger, less attractive sibling of human-led customer success (CS). Often, digital CS was adopted as either an afterthought or as a segmentation strategy targeting client groups too small to be cost-effectively served with higher-touch, human-driven CS models. As a

3 Strategies to Drive Product Stickiness Through CS

As the tech market enters a new phase, organizations are determining what’s important during the downturn—and what’s important to their customers.  SaaS companies in particular are asking themselves how to prevent churn and keep their customers happy. But, as Gainsight CEO Nick Mehta recently commented, it’s not always about customer happiness, but stickiness. “Stickiness is

5 Customer Success Trends That Scream for Data Democratization

Leading customer success (CS) organizations use data to drive strategies and tactics that help customers achieve their desired outcomes and, ultimately, renew or expand their subscription.  I know what you’re thinking—using data to drive business outcomes, what a novel concept.  But setting the sarcasm aside, there is a big difference between talking about data-driven customer