Opening Keynote: From SEO to AEO: What Answer Engines Actually Mean for Education & Community Leaders

30 min. AEO Unplugged

AI answer engines are already deciding which content gets surfaced, cited, and ultimately, ignored. In this level-setting keynote, leading AEO experts break down what’s actually happening, how LLMs interpret your content, and why Education and Community teams are uniquely positioned to win if they act now.

You’ll move from 101 to 301 quickly, gaining clarity on how citation works, what to measure, and why modular, structured educational content has a competitive edge. Before you change anything, you need to understand the new system you’re operating in.

AI isn’t just reshaping search, it’s raising the bar on what strong Digital Customer Success leadership looks like. If you’re still operating with monolithic courses, locked community threads, and siloed hubs, this shift will expose the cracks fast. Learn from real experts, see what it…

Browse Series

Up next in this series

From Analysis Paralysis to Action: What You Can Actually Change This Year thumbnail
Video • 48 min.

From Analysis Paralysis to Action: What You Can Actually Change This Year

Understanding the shift is step one, applying it without overcomplicating everything is step two. In this candid discussion, experienced academy and community leaders unpack what’s…

Video
Community Build Lab: Designing Community for the Zero-Click Era thumbnail
Video • 1 hr. 0 min.

Community Build Lab: Designing Community for the Zero-Click Era

Members don’t just read your community, AI interprets it. Expert coaching on how threads get surfaced or misquoted, what makes a discussion citation-ready, and how…

Video
Academy Build Lab: From Monolithic Courses to Modular Intelligence thumbnail
Video • 1 hr. 0 min.

Academy Build Lab: From Monolithic Courses to Modular Intelligence

If your learning content is just locked in long-form courses or buried behind walls, AI can’t parse it, and customers won’t find it. In this…

Video