Ebook / Guide

The New Rules of Retention: Building a Proactive Renewals Motion

A person in a green blazer smiles while proactively using a tablet, standing against a blue background with the word “EBOOK” and a book icon in the top left corner, embodying an engaging approach to retention.

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A proactive renewal motion doesn’t start at 90 days out. It starts at onboarding. The Customer Success teams winning renewals today are building toward the conversation long before the contract window opens.

This ebook breaks down why the traditional renewal playbook falls short in today’s environment and what a system-driven, proactive renewal strategy actually looks like in practice.

What you’ll take away:

  • How reactive renewal motions affect GRR. By the time an at-risk account surfaces, the runway to change the outcome is already gone.
  • What a modern renewal system actually requires. The ebook walks through the four things a proactive renewal motion needs to deliver consistent outcomes regardless of who’s managing the account.
  • How to extend coverage to accounts that don’t raise their hand. Digital programs and agentic coverage let your team reach long-tail and mid-market accounts before they’ve already made their decision.