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Gross Renewal Rate Calculator

Gross Renewal Rate

This is the total value of contracts renewed minus contracts churned. The key difference between this number and Net Renewal Rate is that it does not include an expansion element. This metric purely measures your success in retaining existing customers from month-to-month or year-to-year—the closer to 100, the better.

Beginning of period. The total dollar amount of contracts that have expired or will expire during the year.

End of period. The total dollar amount of contracts that have renewed during the current year.

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