Champion pushes real-time advocate and customer reference data into Gainsight—advocate activation status, activation date, and reference readiness into Gainsight—so Customer Success, Marketing, and Revenue teams can identify, track, and manage advocates without leaving Gainsight. This visibility empowers teams to engage champions at the right moment, measure ROI, and expand programs that drive measurable growth.
- Track Active Champions and References
Push advocate activation status, activation date, reference readiness into Gainsight to give teams clear visibility into who has opted in and when they joined your program. - Engage the Right Advocates at the Right Time
See Champion activity inside Gainsight, so you can launch referrals, reference calls, or executive programs exactly when champions are most active and ready to help. - Understand Willingness to Engage
Champion syncs each individual’s preferred interaction types—such as references, events, or stories—so you can tailor your outreach based on what they’ve agreed to support. - Monitor Completed Activities
Log completed advocacy interactions, including the type and date, so Customer Success and Marketing can see how advocates have participated over time. - Build Reports and Dashboards
Use synced Champion data to build reports on program reach, identify accounts with active advocates, and ARR attributed to the champion based on references completed and associated closed-won opportunities.