Built by CE
Your Customer Education Summer Series
We all had our kid-in-a-candy-store moment with AI.
The excitement was real, and it should have been. The possibilities genuinely are that good.
But excitement without focus has a way of turning into a very full plate and a lot of half-finished things.
Sound familiar?
Built By is for YOU – those who are ready to channel that energy into something that actually compounds.
Three sessions. One goal: help you go from grabbing everything to building exactly what you need: whether that means hitting reset, going deeper on what’s working, or finally shipping the thing you’ve been meaning to build.
Webinar Schedule
Build Your Strategy: Map What You Actually Want AI to Do Before You Touch Anything
You got excited, you tried things.. some of them worked (!), some didn’t, and now you want to refresh a few things or double down on others. This session is our chance to get intentional.
We’ll walk through a practical framework for mapping your CE workflows into four buckets: what to hand off to AI entirely, what to keep human with AI support, what to kill because you were only doing it out of habit, and what to build from scratch now that the barriers are lower than ever. No more random acts of automation. A clear map you can actually act on.
The CE leaders getting ahead right now aren’t the ones who used the most tools. They’re the ones who decided where their expertise actually compounds — and got strategic about everything else.
You’ll walk away with:
- A workflow mapping approach you can run on your own team in an afternoon
- A reframe of what the CE role looks like when you stop being the one who builds everything, but the one who leads it
- A rubric for smarter decisions about what to automate, what to keep, and what to let go
Build Your Fluency: Every AI Term You Keep Hearing, Explained in CE Terms
Chat AI. Agents. MCPs. APIs. Vibe coding. You’ve heard all of them — maybe used a few. The good news: you don’t need to be technical to understand what any of these actually do. You just need someone to explain them in CE terms, with CE examples, connected to the work you’re already doing.
That’s this session.
Every tool we cover gets introduced through the lens of your content library, your learner workflows, your production process. We’ll also walk through real use cases with an MCP connector built specifically for CE teams — a concrete, hands-on example of what MCPs actually unlock when they’re connected to your stack.
The goal isn’t to overwhelm you with options. It’s to leave you genuinely confident about which tools belong where — so you stop second-guessing and start using them well.
You’ll walk away with:
- A plain-English breakdown of every major tool type — what it does, what it can’t do, when you need it
- CE-specific examples that connect every concept to your real work
- A quick look at MCP use cases built for CE teams — and a workflow to try immediately
- A tool map to layer onto the workflow map from session 1
No prior technical knowledge required. If you’ve been in any AI conversation in the last 12 months, you’re ready.
Build Your Operation: A Live CE Workshop Using Real Workflows and an MCP
This is the one where we actually build something.
Sessions 1 and 2 were the setup. You mapped your workflows, you know your tools, you know which problems are worth solving. Session 3 is the payoff — a live workshop where we take real CE workflow problems, picked by this audience, and build working solutions together in real time using an MCP connector built for CE teams.
You’ll see the full process. How we define the problem before touching anything. What breaks. What surprises us. What we’d do differently. The messy middle is the lesson — and it’s also the part nobody ever shows you.
You’ll walk away with:
- A working solution — or a clear blueprint — built from a workflow problem your peers voted on
- A replicable build process you can take back to your own team immediately
- An honest look at what building with AI actually looks like in practice
- A clear next step: what to build first and how to know when it’s working
Come with your workflow map from sessions 1 and 2 if you have it. Come anyway if you don’t.
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