Customer Story

How Okta Scales Retention with Personalized Engagement and Customer Learning

Cloud-based identity and access management provider achieves renewal outcomes using personalized emails and learning objectives at scale.


Industry: Technology
Size: Enterprise
Region: Asia-Pacific, EMEA, North America
Products: Customer Success, Product Experience, Skilljar,

Last year, we sent almost eight million digital growth emails through Gainsight. When we get really personalized, we see strong adoption gains. Gainsight helps us connect training, engagement, and renewal—proving that education drives customer success.

Melissa Allen
Director, CS Strategy & Operations