The most critical question that any business can ask of their partnership with software vendors is “how important are they to us?”

Traditionally, being “nice to have” was enough to keep the relationship healthy and secure the renewal. In today’s market, being “nice to have” is not enough. Unless you are deemed “essential”, you are at significant risk of downgrade or worse – churn.

Join Adam Joseph, Regional VP of Customer Success at Gainsight and Christian Richter, CCO, LeanIX as they take a deep dive into:

  • The difference between being “nice to have” and “essential”
  • Criticality of stakeholder alignment and keeping your communications timely, relevant and impactful
  • How the current market conditions are impacting Customer Success and what efforts you should be focusing on

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