Seamlessly Involve Channel and Ecosystem Partners In Your Revenue Retention and Expansion Strategies

Partnerships can transform your business, increasing revenue and expanding your reach. However, through-partner marketing and sales strategies historically only focus on the buying side of the customer lifecycle. SaaS-modeled businesses are recognizing that partners remain involved as a trusted resource for customers well after the initial sale. This means those partners should also have a role in keeping customers engaged in post sales touch points to increase customer lifetime value.

Hear from Jay McBain, chief analyst – channels, partnerships and ecosystems at Canalys, and Jane Bossert, principal practice leader – ecosystems at IBM, about how organizations with subscription and consumption models are able tap into more growth by making their partner channels part of their customer success delivery.

With a Through-Partner Customer Success strategy and toolset, vendors can:

  • Support localized customer success delivery
  • Drive adoption of products and services in diverse markets
  • Expand breadth and depth of customer relationships
  • Add deeper insights and data inputs into customer health scores

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