Ebook / Guide

A Community Operator’s Playbook for the Era of AI + “No-Click”

A smiling man in glasses and a suit is centered in a circular frame with blue and purple abstract rings, embodying the role of a Community Operator, set against a dark blue background infused with AI-inspired design elements.

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The “no-click” era is here. AI tools and search engines now summarize your content, surface the answer elsewhere, and never send the traffic back. This playbook, written by Jon Wishart, VP, Community Strategy and Growth, Gainsight shows you how to turn that shift into an advantage by designing smarter ecosystems, not louder communities.

You’ll learn how to treat community as part of a broader content system, not a standalone channel, and how to build experiences that scale even when engagement looks quieter than it used to

Key Learnings:

  • Redefine community success beyond clicks and comments, using metrics tied to adoption, retention, and customer outcomes
  • Design content and experiences for the “no-click” reality through atomic answers, intent-based navigation, and creator-led engagement
  • Build a unified operating rhythm across Docs, Support, Education, and Community that creates consistent, AI-ready content people can find anywhere