Gainsight Glossary
SaaS Customer Acquisition
Customer Acquisition Cost (CAC) is the key metric to focus on for any SaaS company. CAC includes everything – the cost of advertising, sales, support and marketing, on-boarding costs, cost of nurturing prospects etc.
To create an efficient SaaS customer acquisition process and improve SaaS customer acquisition rate, you need to:
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Reduce the length of the overall sales cycle
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Increase the average annual contract value
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Improve the effectiveness of existing sales & marketing efforts
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Quickly engage prospects and new customers
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Improve on-boarding process
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Improve engagement and drive prospect investment
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Make engagement a measurable metric that can be optimized
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Increase the number of conversions from free to paid
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Reduce the time from first interaction to paid conversion
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Increase average selling price
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Improve engagement and reduce cancelations
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Improve the post conversion retention rate
Contact Gainsight for more information on the SaaS customer acquisition process.
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