Today’s executives are experiencing an incredible amount of decision fatigue. In fact, according to Forbes, 7 out of 10 executives say burnout is negatively affecting their ability to make thoughtful, proactive decisions.
Two factors contribute to the sense of overwhelm. First, the customer experience is more complex than ever. Second, the availability of data has grown exponentially. To make the right choices for their company and their customers, executives have to consider all relevant data. Even if that means struggling to digest everything.
But, change is happening. Using the power and speed of AI, executives can avoid burnout, make more informed decisions, and drive growth efficiently. CS leadership, specifically, can use the power and insight of AI to supercharge their impact on revenue and customer growth. Here are just a few ways an AI-powered CSP can give your executive team an important edge:
Prevent Decision Fatigue and Data Overload
The most immediate and important benefit of integrating AI into decision-making is how quickly it can digest and interpret data. Executives simply do not have time to pour through every customer account, much less the data from the entire customer base to find trends and opportunities for growth.
AI can sift through all the data available, identify what’s important, and provide actionable insights in a matter of minutes. The models can help by constantly scanning and updating the entire team, or solve for questions posed individually. Either way, the team’s creativity and expertise will be used solving problems and building strategies rather than data organization.
At a time when everyone is experiencing more burnout and decision fatigue, AI takes over the time-consuming and menial tasks so everyone can focus on energizing work.
Act on Customer Trends in Real Time
More than taking over the laborious task of data organization and interpretation, AI also keeps reports and account information updated. Before implementing AI, teams relied on retroactive reporting. Once the report was pulled, the data within no longer reflected the current state of the customer base or operations.
AI monitors data and populates reports in real-time. The data that informs the action items and insights for your team is dynamic, so you are never too late to capitalize on an opportunity or mitigate a risk.
Dynamic updating also teaches teams what strategies and processes are working and which aren’t much faster than traditional monthly reporting. Teams can try new customer engagements or update workflows immediately to do more of what works rather than waiting for a monthly reporting meeting. As a result, CS teams can try new tactics without fear that they won’t resonate with customers. If something isn’t working, you’ll know immediately and can iterate to find the playbook that works.
Want to dive deeper? Check out An Executive’s Guide to Preventing Churn
Replicate Success with Comprehensive Strategies
The power of AI doesn’t stop at understanding the past. The real value to CS teams, and all executive teams, is what AI can reveal about the future. So many factors impact overall customer trends. It’s becoming more difficult than ever to guess what will be important to people, particularly as the conversations change so quickly.
AI cuts through the noise and focuses on what’s actually happening with your customers. Based on product use, engagements, previous risk factors, and dozens of other data points, AI will learn what customer experiences drive upsells, expansion, and lifetime value. It can also predict if an account is at risk of churn more accurately than traditional methods like an NPS score.
CS teams can use successful customer journeys to create templates and standard operating procedures to replicate that success across similar accounts. At the same time, they can stop putting accounts through processes that lead to churn or unhappy customers.
Learn More About Staircase AI
The investment in AI for CS teams, and executives in general, is more than just faster work. Companies are investing in more intentional work. They are creating better experiences for their customers. And they are ensuring that their internal teams always have enough work to be fulfilled, but not so much that they burn out. Sounds like a no-brainer, huh?
If you want to learn more about how Staircase AI powers the Gainsight platform, contact us today. We’ll walk you through all the benefits and show you just how easy it is to make the switch.
